Marketing today's academic library [ recurso electrónico] :] a bold new approach to communicating with students / Brian Mathews
Tipo de material:
TextoSeries E-LibroDetalles de publicación: Chicago : American Library Association, 2009 Descripción: xv, 171 p. : illTema(s): Academic libraries- -- Marketing | Academic libraries- -- Public relations | Libraries and students | Advertising- -- LibrariesGénero/Forma: Libros electr{acute}onicos.
Contenidos:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together
| Tipo de ítem | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
|---|---|---|---|---|---|---|
| Monografías | 01. BIBLIOTECA CAMPUS JEREZ | MC-934 (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® |
Total de reservas: 0
Includes bibliographical references and index
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011
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