Indice

Bibliografía

Media Reception questions whether existing models of media reception and audience ethnography can account for our contemporary media environment. The contributors argue that a new 'third' agenda is needed to account for the role of the media in everyday life, and our ubiquitous, yet reflexive, participation in modern media culture. Pertti Alasuutari: offers a thorough survey of reception studies; proposes a new agenda for reception research and qualtitative analysis; exemplifies the implications of this new agenda for empirical research, as well as for social and cultural theory. CONTENIDO: PART ONE: THE SHAPE OF AUDIENCE RESEARCH / Introduction: Three Phases of Reception Studies / Audience and Reception Research in Retrospect: The Trouble with Audiences / The Best of Two Worlds? Media Audience Research between Rival Paradigms / PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES / Media Figures in Identity Construction / Cultural Images of the Media / Legitimations of Television Programme Policies: Patterns of Argumentation and Discursive Convergencies in a Multichannel Age / Slaves of the Ratings Tyranny? Media Images of the Audience / The Implied Audience in Soap Opera Production: Everyday Rhetorical Strategies among Television Professionals / To Be an Audience / 'To Boldly Go...': The 'Third Generation' of Reception Studies