Media research methods : measuring audiences, reactions and impact / Barrie Gunter
Tipo de material:
TextoDetalles de publicación: London : Sage Publications, 2000 Descripción: 314 p. ; 24 cmISBN: 0-7619-5659-XTema(s): Medios de comunicación socialResumen: Índice: Evolving theoretical background of media research. Overview of media research methodologies: audiences. Overview of media research methodologies: media output. Measuring media usage and exposure. Measuring affective responses to media. Measuring cognitive responses to media: attention and comprehension. Measuring cognitive impact of media. Measuring behavioural impact of media: from association to causation. References. Index.
| Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
|---|---|---|---|---|---|---|---|
| Monografías | 06. BIBLIOTECA HUMANIDADES | 316.77/GUN/med (Navegar estantería(Abre debajo)) | Texto completo | Disponible Ubicación en estantería | Bibliomaps® | 3741600824 |
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Indice
Bibliografía: p. [280]-307 p.
Índice: Evolving theoretical background of media research. Overview of media research methodologies: audiences. Overview of media research methodologies: media output. Measuring media usage and exposure. Measuring affective responses to media. Measuring cognitive responses to media: attention and comprehension. Measuring cognitive impact of media. Measuring behavioural impact of media: from association to causation. References. Index.
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