Managerial economics and business strategy / Michael R. Baye, Jeffrey P. Prince
Tipo de material: TextoSeries The McGraw-Hill series economicsDetalles de publicación: New York : McGraw-Hill Education, 2021 Edición: 10th ed.Descripción: XXVIII, 544 p. : il., gráf. ; 26 cmISBN: 9781266071010Tema(s): Empresa -- Gestión | EconomíaResumen: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rivalâs costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.Tipo de ítem | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | Bibliografía recomendada |
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Monografías | 00. BIBLIOTECA CAMPUS DE ALGECIRAS | 658.012.4/BAY/man (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3745327551 | |||
Monografías | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 658.012.4/BAY/man (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3744664050 |
FUNDAMENTOS DE ECONOMÍA MÁSTER EN DIRECCIÓN DE EMPRESAS Asignatura actualizada 2023-2024 |
Bibliografía
Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rivalâs costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
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