Business discourse / Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken
Tipo de material:
TextoSeries Research and practice in applied linguisticsDetalles de publicación: Basingstoke : Palgrave Macmillan, 2007 Descripción: XIV, 282 p. ; 22 cmISBN: 1-4039-3576-9Tema(s): Inglés comercial | Comunicación en la empresaResumen: "Business Discourse" introduces a multidisciplinary approach to business communication, viewed as discourse, and its development as an international field of research and practice. It promotes debate and inquiry on several new and competing issues, emerging from fieldwork in a variety of business contexts, and combines teaching practice and state-of-the-art research and innovative practical applications. As well as illustrating new approaches to research projects aimed at the professional development of communication in business, it encourages practice-based research that readers can undertake independently.Resumen: Índice: General Editors' Preface; Acknowledgements; PART 1: THE FIELD OF BUSINESS DISCOURSE; What is Business Discourse?; Challenges in the Future; PART 2: APPLYING BUSINESS DISCOURSE RESEARCH; Research-based Business Discourse Teaching; Research-based Consultancy Work; Research-based Teaching Materials; PART 3: RESEARCHING BUSINESS DISCOURSE; Themes and Research Strategies; Research Methodologies, Frameworks and Project Ideas; Research Cases; PART 4: RESOURCES; A Guide to Resources for Business Discourse Research; References; Subject Index.
| Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
|---|---|---|---|---|---|---|---|
| Monografías | 06. BIBLIOTECA HUMANIDADES | 007/BAR/bus (Navegar estantería(Abre debajo)) | Texto completo | Disponible Ubicación en estantería | Bibliomaps® | 3741067088 | ||
| Monografías | 06. BIBLIOTECA HUMANIDADES | 007/BAR/bus (Navegar estantería(Abre debajo)) | Texto completo | Prestado | 31/01/2025 | 3742931554 |
Indice
Bibliografía: p. 257-279
"Business Discourse" introduces a multidisciplinary approach to business communication, viewed as discourse, and its development as an international field of research and practice. It promotes debate and inquiry on several new and competing issues, emerging from fieldwork in a variety of business contexts, and combines teaching practice and state-of-the-art research and innovative practical applications. As well as illustrating new approaches to research projects aimed at the professional development of communication in business, it encourages practice-based research that readers can undertake independently.
Índice: General Editors' Preface; Acknowledgements; PART 1: THE FIELD OF BUSINESS DISCOURSE; What is Business Discourse?; Challenges in the Future; PART 2: APPLYING BUSINESS DISCOURSE RESEARCH; Research-based Business Discourse Teaching; Research-based Consultancy Work; Research-based Teaching Materials; PART 3: RESEARCHING BUSINESS DISCOURSE; Themes and Research Strategies; Research Methodologies, Frameworks and Project Ideas; Research Cases; PART 4: RESOURCES; A Guide to Resources for Business Discourse Research; References; Subject Index.
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