Another one bites the grass : making sense of international advertising / Simon Anholt.
Tipo de material: TextoSeries Adweek bookDetalles de publicación: New York ; Chichester : John Wiley, c2000. Descripción: x, 325 p. : ill. ; 24 cmISBN: 9780471354888Tema(s): Advertising | PublicidadClasificación CDD: 659.1
Contenidos incompletos:
The Trouble with Words; The Trouble with Culture; Global Brand or Global Bland?; The Trouble with Creativity; Network = Notwork; The New International Line-Up; Going It Alone; More than Just Ads; Where Do We Go from Here?; Notes; Index; About the Author.
Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Monografías | 06. BIBLIOTECA HUMANIDADES | 659/ANH/ano (Navegar estantería(Abre debajo)) | Texto completo | Disponible Ubicación en estantería | Bibliomaps® | 3742052553 |
Total de reservas: 0
Includes bibliographical references and index.
The Trouble with Words; The Trouble with Culture; Global Brand or Global Bland?; The Trouble with Creativity; Network = Notwork; The New International Line-Up; Going It Alone; More than Just Ads; Where Do We Go from Here?; Notes; Index; About the Author.
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