Intercultural business communication and simulation and gaming methodology / Victoria Guillén-Nieto, Carmen Marimón-Llorca & Chelo Vargas-Sierra (eds).
Tipo de material: TextoSeries Linguistic insights, 1424-8689 ; ; v. 83Detalles de publicación: Bern ; New York : Peter Lang, c2009. Descripción: 392 p. : ill. ; 23 cmISBN: 9783039116881 (pbk.)Tema(s): Intercambio cultural | Comunicación intercultural | Pragmática lingúística | Negocios | Métodos de simulación | Intercultural communication | Business communication | Intercultural communication -- Simulation methods | Business communication -- Simulation methodsTipo de ítem | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
---|---|---|---|---|---|---|
Monografías | 02. BIBLIOTECA CAMPUS PUERTO REAL | 800.1/INT (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3744400824 |
Includes bibliographical references.
Crossing disciplines in intercultural communication research / Victoria Guillén-Nieto -- Social cognition and intercultural communication / Victoria Escandell-Vidal -- Business language from a cognitive perspective / José Mateo, Francisco Yus -- Intercultural negotiations : theories revisited / Annette Grindsted -- Multi-cultural meetings / Paula Ronkainen -- Building bridges . . . and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers / Miguel Ángel Campos-Pardillos, Isabel Balteiro-Fernández -- The language of graphic advertising in Spain : bridging the cultural gap / Miguel Ángel García-Yeste -- Perspective selection and politeness in the production of face-threatening acts in English and Spanish / Francisco Javier Díaz-Pérez -- From hiding the speaker to persuasion : se-passive and se-impersonal constructions / Ma. Antonia Martínez Linares -- Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters / Carmen Marimón-Llorca -- Simulation and gaming methodology in language acquisition / Amparo García-Carbonell, Frances Watts -- Business simulations as a vehicle for language acquisition / Beverly Rising -- The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings / Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede.
No hay comentarios en este titulo.