Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman

Por: McGowan, BillColaborador(es): Bowman, Alisa [autor]Tipo de material: TextoTextoDetalles de publicación: New York : HarperCollins Publishers, 2014. Descripción: XI-266 p. : illustrations. ; 24 cmISBN: 9780062472939; 0062273221 (rel)Tema(s): Business presentations | Interpersonal communication | Communication orale | Comunicación en la empresa | Comunicación interpersonal | Comunicación oral
Contenidos:
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you
Resumen: Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description
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The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you

Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description

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