Includes bibliographical references.

Crossing disciplines in intercultural communication research / Victoria Guillén-Nieto -- Social cognition and intercultural communication / Victoria Escandell-Vidal -- Business language from a cognitive perspective / José Mateo, Francisco Yus -- Intercultural negotiations : theories revisited / Annette Grindsted -- Multi-cultural meetings / Paula Ronkainen -- Building bridges . . . and properties aplenty : cultural problems in Spanish marketing for real estate prospective British buyers / Miguel Ángel Campos-Pardillos, Isabel Balteiro-Fernández -- The language of graphic advertising in Spain : bridging the cultural gap / Miguel Ángel García-Yeste -- Perspective selection and politeness in the production of face-threatening acts in English and Spanish / Francisco Javier Díaz-Pérez -- From hiding the speaker to persuasion : se-passive and se-impersonal constructions / Ma. Antonia Martínez Linares -- Cutural models and social discourses in business : the case of "ideological" politeness strategies in service encounters / Carmen Marimón-Llorca -- Simulation and gaming methodology in language acquisition / Amparo García-Carbonell, Frances Watts -- Business simulations as a vehicle for language acquisition / Beverly Rising -- The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in business settings / Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede.