Managerial Economics : Problem-Solving in a Digital World / Nick Wilkinson
Tipo de material: TextoIdioma: Inglés Detalles de publicación: Cabridge : Cambridge University Press, 2022 Edición: 2ª ed.Descripción: 808 p. ; 25 cmISBN: 9781108984508Tema(s): Economía -- Toma de decisiones | Toma de decisiones -- Efectos de las innovaciones tecnológicas | Consumidores -- ConductaResumen: Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levelsTipo de ítem | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | Bibliografía recomendada |
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Monografías | 00. BIBLIOTECA CAMPUS DE ALGECIRAS | 330/WIL/man (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3745327669 | |||
Monografías | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 330/WIL/man (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3744984362 |
FUNDAMENTOS DE ECONOMÍA MÁSTER EN DIRECCIÓN DE EMPRESAS Asignatura actualizada 2023-2024 |
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels
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