The discourse of advertising / Guy Cook.
Tipo de material: TextoSeries Interface series | The Interface series | Interface (London, England)Detalles de publicación: London : Routledge, 2001. Edición: 2nd ed.Descripción: XII, 256p. : ill., facsims. ; 24 cmISBN: 9780415234559; 9780415234542Tema(s): Discourse analysis | Advertising -- Language | Publicidad -- Lenguaje | Lingüística aplicada | Análisis del discursoClasificación CDD: 659.1014Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Monografías | 06. BIBLIOTECA HUMANIDADES | 659.123/COO/dis (Navegar estantería(Abre debajo)) | Texto completo | Disponible Ubicación en estantería | Bibliomaps® | 374209207X |
Previous ed.: 1992.
Includes bibliographical references (p. 242-249) and index.
Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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