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1.
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Marketing to the campus crowd [Recurso electrónico] : everything you need to know to capture the $200 billion college market / by David A. Morrison. Morrison, David A. (David Ashley). Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Chicago, Ill. : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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2.
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When customers talk [Recurso electrónico] : --turn what they tell you into sales / T. Scott Gross & BIGresearch. Gross, T. Scott. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2005Online access: Texto completo Availability: No items available
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3.
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Legendary brands [Recurso electrónico] : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent. Vincent, Laurence. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available
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4.
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The market planning guide [Recurso electrónico] : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr. Bangs, David H. Edition: 6th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: [Chicago] : Dearborn Trade Pub., c2002. Online access: Texto completo Availability: No items available
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5.
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Positively outrageous service [Recurso electrónico] : how to delight and astound your customers and win them for life / T. Scott Gross. Gross, T. Scott. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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6.
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Valuing people [Recurso electrónico] : how human capital can be your strongest asset / Lisa M. Aldisert. Aldisert, Lisa M, 1954-. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago, IL : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available
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7.
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Power selling [Recurso electrónico] : seven strategies for cracking the sales code / George Ludwig. Ludwig, George. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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8.
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Always think big [Recurso electrónico] / Jim "Matress Mac" McIngvale, Thomas N. Duening & John M. Ivancevich. McIngvale, Jim. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago, IL : Dearborn Trade Pub., c2002Other title: Big.Online access: Texto completo Availability: No items available
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9.
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Cowboys and dragons [Recurso electrónico] : shattering cultural myths to advance Chinese-American business / Charles Lee. Lee, Charles (Charles Tsungnan), 1940-. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2003Online access: Texto completo Availability: No items available
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10.
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What's your corporate IQ? [Recurso electrónico] : how the smartest companies learn, transform, and lead / Jim Underwoo. Underwood, Jim, 1941-. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Other title: Corporate IQ.Online access: Texto completo Availability: No items available
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11.
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The essential new manager's kit [Recurso electrónico] / Florence Stone. Stone, Florence M. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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12.
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The emotionally intelligent financial advisor [Recurso electrónico] / Hendrie Weisinger. Weisinger, Hendrie. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago, IL : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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13.
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The big idea [Recurso electrónico] : how business innovators get great ideas to market / Steven D. Strauss. Strauss, Steven D, 1958-. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available
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14.
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Beyond the brand [Recurso electrónico] : why engaging the right customers is essential to winning in business / John Winsor. Winsor, John, 1959-. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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15.
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Brandscendence [Recurso electrónico] : three essential elements of enduring brands / Kevin A. Clark. Clark, Kevin A. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago, IL : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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16.
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Why people buy things they don't need [Recurso electrónico] : understanding and predicting consumer behavior / Pamela N. Danziger. Danziger, Pamela N. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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17.
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The soul of an organization [Recurso electrónico] : understanding the values that drive successful corporate cultures / Richard S. Gallagher. Gallagher, Richard S. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2003Online access: Texto completo Availability: No items available
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18.
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ROI selling [Recurso electrónico] : increasing revenue, profit, & customer loyalty through the 360 degree sales cycle / Michael J. Nick & Kurt M. Koenig. Nick, Michael J. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available
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19.
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Cause marketing [Recurso electrónico] : build your image and bottom line through socially responsible partnerships, programs, and events / Joe Marconi. Marconi, Joe. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available
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20.
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Beyond selling value [Recurso electrónico] : a proven process to avoid the vendor trap / Mark Shonka, Dan Kosch. Shonka, Mark. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available
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