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1. Marketing research : An applied orientation / Naresh K. Malhotra by Malhotra, Naresh K. Material type Libro; Format: impreso Publication: New Jersey : Prentice-Hall, 1996 Physical description: XXXIII,890 p. Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [Mer-104] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-105] (1),

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2. Investigación de mercados : un enfoque práctico / Naresh K. Malhotra by Malhotra, Naresh K. Material type Libro; Format: impreso Publication: México : Prentice Hall Hispanoamericana, 1997 Physical description: XXXV,890 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.012.4/MAL/inv] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-516] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-517] (1),

3. Investigación de mercados / Naresh K. Malhotra. by Malhotra, Naresh K. Material type Libro; Format: impreso Publication: Madrid : Pearson-Prentice-Hall, 2008 Physical description: XXXIV, 864 p. : 25 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAL/inv] (2), 01. BIBLIOTECA CAMPUS JEREZ [Mer-443] (1), 01. BIBLIOTECA CAMPUS JEREZ [Manuales - Mer - 65] (4),

4. Investigación de mercados / Naresh K. Malhotra; traducido por María Elena Ortíz Salinas. by Malhotra, Naresh K.. Material type Libro Publication: México : Pearson, 2008 Physical description: XXII, 860 p. : 26 cm. Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [M-814] (1),

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