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1. Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villareal, revisión técncia Jean Pierre Víctor Domette by Hawkins, Del I. Material type Libro; Format: impreso Publication: México : Mcgraw-Hill, 2004 Physical description: XXIV, 758 p. : 28 cm + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [366.1/HAW/com] (2),

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2. Marketing estratégico / Roger J. Best by Best, Roger J. Material type Libro; Format: impreso Publication: Madrid : Prentice Hall, 2007 Physical description: XXIII, 509 p. : 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BES/mar] (1), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BES/mar] (5), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BES/mar] (1), 08. BIBLIOTECA CAMPUS DE ALGECIRAS [658.8/BES/mar] (3),

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