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1.
Confesiones de un publicitario / David Ogilvy

by Ogilvy, David.

Material type: Text Text; Format: print Publisher: Vilassar de Mar,Barcelona : Oikos-Tau, 1967Availability: Items available for loan: 02. BIBLIOTECA CAMPUS PUERTO REAL (1). Location(s): Depósito-Zona de Descanso - 3/ 45.853.

2.
Publicidad / dirigido por Gilberto Valentini ; traductor [del italiano] José Ma Sáenz

by Valentini, Gilberto | Sáenz, José María [].

Edition: 2ª ed.Material type: Text Text; Format: print Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-135.

3.
La nueva publicidad / Reginald Watts.

by Watts, Reginald.

Material type: Text Text; Format: print Publisher: Barcelona : Oikos-Tau, 1974Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (3). Location(s): Mer-115.

4.
Introducción a la publicidad / ÁLvaro Gurrea Saavedra

by Gurrea Saavedra, Álvaro.

Material type: Text Text; Format: print Publisher: Bilbao : Universidad del País Vasco, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 659.1/GUR/int.

5.
The truth about advertising4e[Robert Brandon]

by Brandon, Robert.

Material type: Text Text; Format: print Publisher: 1949Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: Mer-64] (1). Location(s): Mer-64.

6.
Planeamiento de campañas publicitarias / por Enrique Casas Santasusana.

by Casas Santasusana, Enrique.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Barcelona : Juan Bruguer, 1955Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: FEC Ec-423] (1). Location(s): FEC Ec-423.

7.
Campañas de publicidad / Joseph McGaheran, con la colaboración de Mac Marti ; traducción al español revisada por Luis Goicuria y Arrigo Coen Anitua.

by McGaheran, Joseph | Martin, Mac [coautor] | Goicuria, Luis [] | Coen Anitua, Arrigo [].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: México [etc.] : U. T. E. H. A. , 1948Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: FEC Ec-436] (1). Location(s): FEC Ec-436.

8.
Tratado completo de publicidad y propaganda / Rafael Bori y José Gardó.

by Bori, Rafael | Gardó, José.

Edition: 3a ed., rev. y aum.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Barcelona : José Montesó, 1947Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: FEC Ec-343] (1). Location(s): FEC Ec-343.

9.
Publicidad y violencia de género [Recurso electrónico] : un estudio multidisciplinar / Marta Fernández Morales (ed.)

by Fernández Morales, Marta [editor literario].

Material type: Computer file Computer file; Format: electronic Publisher: Palma : UIB, 2009Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): CD-1151.

10.
Las palabras sin las cosas : el poder de la publicidad / Pablo Nacach

by Nacach, Pablo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Lengua de Trapo, 2004Availability: Items available for loan: 06. BIBLIOTECA HUMANIDADES (1). Location(s): 659.123/NAC/pal.

11.
En el arca no se vende : tiempos de publicidad / autor: Robert Rodergas i Pagés

by Rodergas i Pagés, Robert.

Edition: 2ª edMaterial type: Text Text; Format: print Publisher: Barcelona : Hispano Europea, 1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 659.1/ROD/ene.

12.
Dimensión actual y tendencias de la creatividad publicitaria / Edición preparada por Caridad Hernández Martínez.

by Hernández Martínez, Caridad [editor literario].

Material type: Text Text; Format: print Publisher: Madrid : Edipo, D.L.1994Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): MC-109.

13.
Salesense in advertising; a selection of articles from Advertising age.

by Woolf, James Davis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Advertising age cop.1955Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: Mer-122] (1). Location(s): Mer-122.

14.
Manual de creatividad publicitaria / Caridad Hernández Martínez.

by Hernández Martínez, Caridad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis, 1999Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Ar-2.

15.
El fin de la publicidad como la conocemos / Sergio Zyman, con Armin Brott ; traducción, Saúl Flores Soto, Miguel Ángel Martínez Sarmiento

by Zyman, Sergio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mcgraw-Hill, 2003Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (2). Location(s): 659.1/ZYM/fin.

16.
Fear of persuasion : a new perspective on advertising and regulation / John E. Calfee

by Calfee, John E.

Material type: Text Text; Format: print Publisher: Moonnaz : Agora, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 659.1/CAL/fea.

17.
Decoding advertisements : ideology and meaning in advertising / Judith Williamson.

by Williamson, Judith, 1954-.

Edition: Enlarged ed.Material type: Text Text Publisher: London : Boyars, 1995, c2002Availability: Items available for loan: 06. BIBLIOTECA HUMANIDADES (1). Location(s): 659.1/WIL/dec.

18.
Social work skills for beginning direct practice : text, workbook, and interactive web-based case studies / Linda K. Cummins, Judith A. Sevel, Laura Pedrick.

by Cummins, Linda K | Sevel, Judith A [] | Pedrick, Laura [].

Edition: 3ª ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New Jersey : Pearson, 2012Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): TS-304.

19.
Apuntes para un cambio de siglo publicitario / Agustín Medina.

by Medina, Agustín.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cinca, 2004Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (4). Location(s): MC-398.

20.
Comentario pragmático de textos publicitarios / Salvador Gutiérrez Ordóñez.

by Gutiérrez Ordóñez, Salvador, 1948-.

Edition: 2ª ed. Material type: Text Text; Format: print Publisher: Madrid : Arco Libros, 2000Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): MC-793.

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