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1.
Teoría general del sistema publicitario / J.R. Sánchez Guzmán

by Sanchez Guzman, José Ramón.

Material type: Text Text; Format: print Publisher: Madrid : Forja, 1981Availability: Items available for reference: 07. BIBLIOTECA CIENCIAS SOCIALES [Call number: 659.1/SAN teo Ficha-Márquez, C] (1). Location(s): 659.1/SAN teo Ficha-Márquez, C.

2.
Advertising : a new approach / W. Taplin

by Taplin, Walter, b.1889.

Material type: Text Text Publisher: London : Hutchinson, 1960Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-112.

3.
Retórica y sintaxis de la Publicidad : (itinerarios de la persuasión) / Luis Sánchez Corral

by Sánchez Corral, Luis.

Material type: Text Text; Format: print Publisher: Córdoba : Universidad de Córdoba, 1991Availability: Items available for loan: 02. BIBLIOTECA CAMPUS PUERTO REAL (1). Location(s): 659.1/SAN/ret.

4.
Imagen de marca / Rodrigo L. Alonso

by Alonso, Rodrigo L.

Material type: Text Text; Format: print Publisher: Madrid : Rodrigo L.Alonso, 1993Availability: No items available

5.
La publicidad / por Bernard de Plas y Henry Verdier

by Plas, Bernard de | Verder, Henry.

Edition: 2 ed.Material type: Text Text; Format: print Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/PLA/pub.

6.
CAMPAÑA.ANUARIO

Material type: Continuing resource Continuing resource; Format: print Publisher: Madrid : Campaña.Anuario Availability: No items available

7.
Modern publicity : Art & Industry's Annual of international advertising art. 1956-1957 / edited by Frank and Mercer Hon Fsia

Material type: Text Text; Format: print Publisher: London : The Studio Publications, [1956-1957]Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: Mer-124] (1). Location(s): Mer-124.

8.
Ogilvy & Publicidad / David Ogilvy

by Ogilvy, David.

Edition: 3ª ed.Material type: Text Text; Format: print Publisher: Barcelona : Folio, 1989Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-128.

9.
El delito de publicidad falsa : el artículo 282 del CP 1995, la protección penal de los consumidores frente a la actividad publicitaria falaz / Emilio Moreno y Bravo

by Moreno y Bravo, Emilio.

Publisher: Barcelona : Bosch, 2001Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Pe-2950.

10.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.

by Pricken, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Thames and Hudson, 2002Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/PRI/cre.

11.
Teoría de la Publicidad / José Ramón Sánchez Guzmán.

by Sánchez Guzmán, José Ramón.

Edition: 4ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Tecnos, 1993Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1), 07. BIBLIOTECA CIENCIAS SOCIALES (2). Location(s): Em-3041, 659.1/SAN/teo.

12.
La publicidad en internet : cómo se transmite su mensaje a través de la World Wide Web / Steven Armstrong

by Armstrong, Steven.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto, S.A. , 2001Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (2), 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): 681.324/ARM/pub, MC-50.

13.
Diseño gráfico publicitario [Recurso electrónico] / Daniel Tena Parera

by Tena Parera, Daniel.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: Madrid : Sintesis, 2017Online access: Xebook: Plataforma de Préstamo de Libros Electrónicos Availability: No items available

14.
Publicidad y promoción en las empresas turísticas [Recurso electrónico] / Campo Martínez, Sara, Yagüe Guillén, María Jesús

by Campo Martínez, Sara.

Edition: 1 ed.Material type: Text Text; Format: electronic ; Audience: Specialized; Publisher: Madrid : Sintesis, 2012Online access: Xebook : Plataforma de Préstamo de Libros Electrónicos Availability: No items available

15.
El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión / Joe Cappo ; [traducción: Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta]

by Cappo, Joe.

Material type: Computer file Computer file; Format: braille Publisher: México : Mcgraw-Hill Interamericana, 2004Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/CAP/fut.

16.
Confesiones de un publicitario / David Ogilvy

by Ogilvy, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Orbis, 1984Availability: Items available for loan: 02. BIBLIOTECA CAMPUS PUERTO REAL (1). Location(s): 659/OGI/con.

17.
La publicidad puesta al día / Orlando C. Aprile.

by Aprile, Orlando C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : La Crujía, 2003Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): MC-61.

18.
La publicidad : Historia y técnicas / Jaime J. Puig.

by Puig, Jaime J.

Material type: Text Text; Literary form: Not fiction Publisher: Barcelona : Mitre, 1986Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-700.

19.
Sponsorship, endorsement and merchandising : a practical guide / by Richard Bagehot and Graeme Nuttall

by Bagehot, Richard | Nuttall, Graeme.

Material type: Text Text; Format: print Publisher: London : Waterlow, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.111.3/BAG/spo.

20.
Sponsoring et mécénat : l'exemple de l'environnement / André Szybowicz, Sylvie Magistrali

by Szybowicz, André | Magistrali, Sylvie.

Material type: Text Text; Format: print Publisher: Paris : Editions d'Organisation, 1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.111.3/SZY/spo.

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