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1.
Marketing decision-making handbook / David W. Nylen

by Nylen, David W.

Material type: Text Text Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, c1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8.012.4/NYL/mar.

2.
Fundamentos de dirección de marketing / Joe Kent Kerby, traductor Alvaro Guerra

by Kerby, Joe Kent | Guerra, Alvaro.

Material type: Text Text; Format: print Publisher: Bilbao : Deusto, D.L. 1976Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8.012.4/KER/fun.

3.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler

by Kotler, Philip.

Edition: 8ª reimp.Material type: Text Text; Format: print Publisher: México : Diana, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (2). Location(s): 658.8.012.4/KOT/dir.

4.
Dirección de marketing : edición del milenio / P. Kotler... [et al.]

by Kotler, Philip.

Edition: Edición del milenio, 10 ed. Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1), 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (2). Location(s): Mer-649, 658.8.012.4/KOT/dir.

5.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler

by Kotler, Philip.

Edition: 6ª reimp.Material type: Text Text; Format: print Publisher: México : Diana, 1969 (1973 imp.)Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-15.

6.
Fundamentos de dirección y administración de empresas / coordinadores María del Mar Fuentes Fuentes, Eulogio Cordón Pozo

by Fuentes Fuentes, María del Mar [coordinador] | Cordón Pozo, Eulogio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.3/FUN.

7.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14th Global edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2011Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (2). Location(s): 658.8.012.4/KOT/mar.

8.
Casos de dirección de marketing / Coordinadoras, Encarnación González Vázquez, Elisa Alén González

by González Vázquez, Encarnación [coordinador] | Alén González, Elisa [coordinador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson Educación, D.L. 2005Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Checked out (1). Location(s): 658.8/CAS.

9.
Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.

by Sheth, Jagdish N | Parvatiyar, Atul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, 2000Other title: Relationship marketing.Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-944.

11.
Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Edition: 7th. ed.Material type: Text Text; Format: print Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1991Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-29.

12.
Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond

by Abell, Derek F, 1938- | Hammond, John S.

Material type: Text Text; Format: print Publisher: London : Prentice-Hall International, c1979Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8.012.4/ABE/str.

13.
Estructura y organización del departamento de marketing / Bernard Krief

by Krief, Bernard | Faisant, Jean | Mérigot, J. G.

Material type: Text Text; Format: print Publisher: Bilbao : Deusto, 1976Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1), 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): 658.8.012.4/KRI/est, Mer-201.

14.
Dirección de marketing / Philip Kotler, Dionisio Cámara, Ildefonso Grande.

by Kotler, Philip | Cámara, Dionisio | Grande, Ildefonso.

Edition: 10ª ed. edición del milenioMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1), 00. BIBLIOTECA CAMPUS DE ALGECIRAS (7). Location(s): 658.8.012.4/KOT/dir, 658.8.012.4/KOT/dir.

15.
Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 3ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill, 2005Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (6). Location(s): 658.8.012.4/JAN/inv.

16.
Dirección de productos y marcas / Ana Isabel Jiménez Zarco(coord.), Haydée Calderón García...[et al.]

by Jiménez Zarco, Ana Isabel [director] | Calderón García, Haydée.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : UOC, 2004Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Checked out (1). Location(s): 658.8/DIR.

17.
Técnicas de marketing / José M ̇Torres Romeu, José Luis de Córdoba Villar.

by Torres Romeu, José María | Córdoba Villar, José Luis de [coautor].

Edition: 3ª ̇ed. corr.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid [etc.] : Deusto, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/TOR/tec.

18.
Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González Irma López Espinoza

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2008Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (6). Checked out (1). Location(s): 658.8/LOV/mar.

19.
Dirección de marketing / Philip Kotler, Dionisio Cámara, Idelfonso Grande

by Kotler, Philip | Cámara, Dionisio | Grande, Idelfonso.

Edition: 8ª ed.Material type: Text Text; Format: print Publisher: Madrid [etc.] : Prentice Hall, 1995Availability: Items available for loan: 03. BIBLIOTECA INGENIERÍA PUERTO REAL (2). Location(s): 658.8/KOT/dir.

20.
La satisfacción total del cliente : la estrategia de 25 compañías europeas líderes en calidad de servicio / Jacques Horovitz, Michele Jurgens Panak ; prólogo, José Ramón Zaratiegui ; traducción, Michel Angstadt

by Horovitz, Jacques | Panak, Michele Jurgens.

Material type: Text Text; Format: print Publisher: Madrid : McGraw-Hill, D.L. 1993Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1), 02. BIBLIOTECA CAMPUS PUERTO REAL (1). Location(s): 658.818/HOR/sat, Depósito-Zona de Descanso - 658.8/HOR/sat.

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