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1. Marketing high technology : an insider's view / William H. Davidow by Davidow, William H. Material type Libro Publication: New York : Free Press, 1986 Physical description: xix,194p ; 25cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DAV/mar] (1),

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2. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen by Czinkota, Michael R. Material type Libro; Format: impreso Publication: Chicago [etc.] : Dryden Press, 1990 Physical description: XXVIII, 846 p. : 25 cm. + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CZI/int] (1),

3. Handbook of modern marketing / editor Victor P. Buell   Material type Libro; Format: impreso Publication: McGraw-Hill, 1986 Physical description: 1 v. [pag.in sections] : Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HAN] (1),

4. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor by Kinnear, Thomas C. Material type Libro Publication: New York ; | London : McGraw-Hill, 1987 Physical description: 718p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KIN/mar] (1),

5. Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber with Barry Lenson by Schreiber, Alfred L. Material type Libro; Format: impreso Publication: New York : McGraw-Hill, 1994 Physical description: 263 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SCH/lif] (1),

6. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor by Kinnear, Thomas C. Material type Libro Publication: New York ; | London : McGraw-Hill, 1991 Physical description: 718 p. ; 24 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KIN/mar] (1),

7. Sponsorship : what it is and how to use it / [by] Steve Sleight by Sleight, Steve Material type Libro Publication: London : McGraw-Hill, 1989 Physical description: [228]p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SLE/spo] (1),

9. An analytical approach to marketing decisions / Robert F. Dyer, Ernest H. Forman by Dyer, Robert F. Material type Libro Publication: Englewood Cliffs, New Jersey [etc.] : Prentice-Hall International, 1991 Physical description: xiii,368p : 24cm + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DYE/ana] (1), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DYE/ana] (1),

10. Marketing / Jeremy Comfort and Nick Brieger by Comfort, Jeremy Material type Libro; Format: impreso Publication: New York : Prentice Hall, 1992 Physical description: 185 p. ; 24cm. + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [802.0/COM/mar] (2), 07. BIBLIOTECA CIENCIAS SOCIALES [802.0/COM/mar] (2), 01. BIBLIOTECA CAMPUS JEREZ [FI-I-12] (1),

11. Marketing management and information technology / Keith Fletcher by Fletcher, Keith Material type Libro Publication: London [etc.] : Prentice Hall, 1995 Physical description: xviii,404 p. : 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [03/3-033] (1),

12. Design and marketing of new products / Glen L. Urban, John R. Hauser by Urban, Glen L. Material type Libro; Format: impreso Publication: Englewood Cliffs, New Jersey : Prentice-Hall International, 1993 Physical description: 701 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/URB/des] (1),

13. Integrated marketing communications : a systems approach / M. Joseph Sirgy by Sirgy, M. Joseph Material type Libro; Format: impreso Publication: Upper Saddle River, New Jersey : Prentice-Hall, 1998 Physical description: 312 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SIR/int] (1),

14. Direct marketing management / Mary Lou Roberts, Paul D. Berger by Roberts, Mary Lou Material type Libro Publication: Englewood Cliffs : Prentice Hall, 1989 Physical description: xxii,501p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/ROB/dir] (1),

15. International marketing strategy / Frank Bradley by Bradley, Frank, Material type Libro Publication: New York ; | London : Prentice Hall International, 1991 Physical description: 554p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BRA/int] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-7] (1),

16. Global marketing management / Warren J. Keegan by Keegan, Warren J. Material type Libro; Format: impreso Publication: Englewood-Cliffs, N.J. ; | London : Prentice-Hall, 1989 Physical description: 783p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KEE/glo] (1),

17. Industrial marketing : cases and concepts / E. Raymond Corey by Corey, E. Raymond Material type Libro; Format: impreso Publication: Englewood Cliffs. N.J : Prentice Hall, 1991 Physical description: xix, 530 p : 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/COR/ind] (1),

18. Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder by Reeder, Robert R. Material type Libro Publication: Prentice-Hall International, 1991 Physical description: xvi,670p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/REE/ind] (1),

19. Investigaciones de mercadeo / Paul E. Green, Donald S. Tull by Green, Paul E. Material type Libro; Format: impreso Publication: Englewood Cliffs : Prentice-Hall, 1981 Physical description: XIV,669p. ; 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/GRE/inv] (1),

20. Managing new products : competing through excellence / Thomas D. Kuczmarski by Kuczmarski, Thomas D. Material type Libro; Format: impreso Publication: Englewood Cliffs, N.J : Prentice Hall, 1988 Physical description: xv, 304 p : 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KUC/man] (1),

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