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Behavioural aspects of marketing / Keith C. Williams

by Williams, Keith C | Chartered Institute of Marketing | CAM Foundation.

Series: Marketing series (Heinemann)Material type: Text Text Publication details: London : Heinemann Profesional Publishing, 1981 (1990 imp.)Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/WIL/beh.

Global marketing management / Warren J. Keegan

by Keegan, Warren J.

Series: Prentice-Hall series in marketingEdition: 4th edMaterial type: Text Text; Format: print Publication details: Englewood-Cliffs, N.J. ; London : Prentice-Hall, 1989Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/KEE/glo.

Investigaciones de mercadeo / Paul E. Green, Donald S. Tull

by Green, Paul E | Tull, Donald S | Neira, Manuel F.

Material type: Text Text; Format: print Publication details: Englewood Cliffs : Prentice-Hall, cop.1981 (1989 imp.)Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/GRE/inv.

Power consulting : using the media to expand your business

by Kemppainen, Rudolph C.

Material type: Text Text Publication details: New York : Wiley, c1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/KEM/pow.

Packaging in the marketing mix / Peter Danton de Rouffignac

by Danton de Rouffignac, Peter.

Material type: Text Text; Format: print Publication details: Oxford : Butterworth-Heinemann, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/DAN/pac.

Strategic market planning / Robert J. Hamper, L. Sue Baugh

by Hamper, Robert J | Baugh, L. Sue.

Edition: ReprintedMaterial type: Text Text; Format: print Publication details: Lincolnwood, Illinois : NTC Business Books, 1990 (1992 imp.)Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/HAM/str.

Marketing / Roger A. Kerin y Steven W. Hartley ; revisión técnica Raúl Mejía Estañol... [et al.]

by Kerin, Roger A | Hartley, Steven W.

Edition: 13ª edMaterial type: Text Text; Format: electronic ; Literary form: Not fiction Publication details: Mexico D.F. : McGraw-Hill, 2018Availability: Items available for loan: 00. BIBLIOTECA CAMPUS DE ALGECIRAS (2)Location, call number: 658.8/KER/mar, ...

Políticas de marketing / Gabriel Escribano Ruiz, Javier Ignacio Alcaraz Criado, Quiteria Cuesta Picazo

by Escribano Ruiz, Gabriel | Alcaraz Criado, Javier Ignacio [] | Cuesta Picazo, Quiteria [].

Edition: 3ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : Paraninfo, 2022Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/ESC/pol.

Influencer marketing : [conecta tu marca con tu público] / Patricia SanMiguel ; prólogo de Víctor Conde

by Sanmiguel, Patricia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : LID, 2020Availability: No items available.

El servicio al cliente : guía para mejorar la atención y la asistencia / Malcolm Peel

by Peel, Malcolm.

Material type: Text Text; Format: print Publication details: Bilbao [etc.] : Deusto, 1990Availability: Items available for loan: 03. BIBLIOTECA INGENIERÍA PUERTO REAL (1)Location, call number: Depósito-658.8/PEE/ser.

Investigación de mercados : aplicación al marketing estratégico empresarial / Verónica Rosendo Ríos.

by Rosendo Ríos, Verónica.

Series: Libros Profesionales de EmpresaMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : ESIC, 2018Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/ROS/inv.

Happiness management and social marketing : a wave of sustainability and creativity / Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil, Luis Bayardo Tobar Pesántez (eds.)

by Ravina Ripoll, Rafael [].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bern : Peter Lang, 2021Availability: Items available for loan: 00. BIBLIOTECA CAMPUS DE ALGECIRAS (1)Location, call number: 658.8/HAP.

Il marketing della cultura / Alessandro Bollo

by Bollo, Alessandro.

Series: Bussole ; 459 | Centro de Recursos CulturalesEdition: 1ª ed., 5ª rist.Material type: Text Text; Format: print Publication details: Roma : Carocci, 2018Availability: Items available for loan: 06. BIBLIOTECA HUMANIDADES (1)Location, call number: Sótano-54/2-162.

Marketing de relaciones : aproximación a las relaciones virtuales / José Ramón Sarmiento Guede

by Sarmiento Guede, José Ramón.

Series: Nuevos mercadosMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid: Dykinson, 2015Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/SAR/mar.

Vender por primera vez : las 15 etapas de la venta para principiantes / René Moulinier

by Moulinier, René.

Series: Gestión del conocimientoMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Barcelona : Empresa Activa, 2009Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/MOU/ven.

El plan de márketing : procedimiento, formularios, estrategia y técnica / William A. Cohen.

by Cohen, William A.

Series: Biblioteca empresarial Deusto. Marketing.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid [etc.] : Deusto, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/COH/pla.

The SAGE handbook of marketing theory.

by Maclaran, Pauline [] | Marketing theory.

Material type: Text Text Publication details: London[etc] : SAGE Publications, 2010Other title: Marketing theory..Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/SAG *Prof. Ramón Cuadrado.

Administración estratégica de marca : branding / Kevin Lane Keller ; traducción Erika Montserrat Jaasso Hernand Borneville ; revisión técnica roberto Garza-Castillón Cantú, Carlos Mondragón

by Keller, Kevin Lane.

Edition: 3ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: México : Pearson, 2008Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/KEL/adm.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

by Usunier, Jean-Claude | Lee, Julie Anne.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Prentice Hall, 2009Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1)Location, call number: 658.8/USU/mar.

Introducción al marketing / Salvador Miquel Peris, Alejandro Mollá Descals y J.Enrique Bigné Alcañiz

by Miquel Peris, Salvador | Mollá Descals, Alejandro | Bigné Alcañiz, J. Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid[etc.] : MacGraW-Hill, D.L.1994Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1)Location, call number: Mer-458.

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