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1. Marketing high technology : an insider's view / William H. Davidow

Davidow, William H.

Material type: book Book Publisher: New York : Free Press, c1986Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/DAV/mar.

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2. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 2nd edMaterial type: book Book; Format: print Publisher: Chicago [etc.] : Dryden Press, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/CZI/int.

3. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor

Kinnear, Thomas C | Taylor, James R.

Edition: 3rd edMaterial type: book Book Publisher: New York ; London : McGraw-Hill, c1987Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/KIN/mar.

4. Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber with Barry Lenson

Schreiber, Alfred L | Lenson, Barry.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/SCH/lif.

5. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor

Kinnear, Thomas C | Taylor, James R.

Edition: 4rd edMaterial type: book Book Publisher: New York ; London : McGraw-Hill, c1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/KIN/mar.

6. Sponsorship : what it is and how to use it / [by] Steve Sleight

Sleight, Steve.

Material type: book Book Publisher: London : McGraw-Hill, c1989Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/SLE/spo.

7. An analytical approach to marketing decisions / Robert F. Dyer, Ernest H. Forman

Dyer, Robert F | Forman, Ernest H.

Material type: book Book Publisher: Englewood Cliffs, New Jersey [etc.] : Prentice-Hall International, c1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (2). Location(s): 658.8/DYE/ana.

8. Marketing / Jeremy Comfort and Nick Brieger

Comfort, Jeremy | Brieger, Nick, 1948-.

Material type: book Book; Format: print Publisher: New York : Prentice Hall, 1992Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1), 07. BIBLIOTECA CIENCIAS SOCIALES (4). Location(s): FI-I-12, 802.0/COM/mar.

9. Design and marketing of new products / Glen L. Urban, John R. Hauser

Urban, Glen L | Hauser, John R.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Englewood Cliffs, New Jersey : Prentice-Hall International, 1993Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/URB/des.

10. Integrated marketing communications : a systems approach / M. Joseph Sirgy

Sirgy, M. Joseph.

Material type: book Book; Format: print Publisher: Upper Saddle River, New Jersey : Prentice-Hall, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/SIR/int.

11. Direct marketing management / Mary Lou Roberts, Paul D. Berger

Roberts, Mary Lou | Berger, Paul D.

Material type: book Book Publisher: Englewood Cliffs : Prentice Hall, c1989Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/ROB/dir.

12. International marketing strategy / Frank Bradley

Bradley, Frank, 1942-.

Material type: book Book Publisher: New York ; London : Prentice Hall International, 1991Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1), 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): Mer-7, 658.8/BRA/int.

13. Global marketing management / Warren J. Keegan

Keegan, Warren J.

Edition: 4th edMaterial type: book Book; Format: print Publisher: Englewood-Cliffs, N.J. ; London : Prentice-Hall, 1989Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/KEE/glo.

14. Industrial marketing : cases and concepts / E. Raymond Corey

Corey, E. Raymond.

Edition: 4th edMaterial type: book Book; Format: print Publisher: Englewood Cliffs. N.J : Prentice Hall, c1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/COR/ind.

15. Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder

Reeder, Robert R | Brierty, Edward G | Reeder, Betty H.

Edition: 2nd ed.Material type: book Book Publisher: Prentice-Hall International, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/REE/ind.

16. Investigaciones de mercadeo / Paul E. Green, Donald S. Tull

Green, Paul E | Tull, Donald S | Neira, Manuel F.

Material type: book Book; Format: print Publisher: Englewood Cliffs : Prentice-Hall, cop.1981 (1989 imp.)Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/GRE/inv.

17. Managing new products : competing through excellence / Thomas D. Kuczmarski

Kuczmarski, Thomas D.

Material type: book Book; Format: print Publisher: Englewood Cliffs, N.J : Prentice Hall, c1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/KUC/man.

18. Marketing today / Gordon Oliver

Oliver, Gordon.

Edition: 3rd edMaterial type: book Book Publisher: New York ; London : Prentice-Hall International, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/OLI/mar.

19. Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger

Cundiff, Edward W | Hilger, Marye Tharp.

Edition: 2nd edMaterial type: book Book; Format: print Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/CUN/mar.

20. Success in multi-level marketing / Gini Graham Scott

Scott, Gini Graham.

Material type: book Book; Format: print Publisher: Englewood Cliffs : Prentice Hall, 1992Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/SCO/suc.

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