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1. Modern marketing communications by Jefkins, Frank Material type Libro Publication: London : Blackie, 1990 Physical description: VIII, 240 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/JEF/mod] (1),

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2. Marketing directo / Frank Jefkins. by Jefkins, Frank. Material type Libro; Format: impreso Publication: Madrid : Pirámide, 1994 Physical description: 284 p. ; 22 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/JEF/mar] (1),

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