Managerial economics / Ivan Png
Tipo de material: TextoDetalles de publicación: Malden : Blackwell Publishers, 2002 Edición: 2nd ed.Descripción: XVIII, 569 p. ; 25 cmISBN: 0-631-22525-0Tema(s): Managerial economics | Economía de empresaResumen: Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions - including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models. Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are: Coca Cola's vertical structure and pricing; Breakeven at the "Asian Wall Street Journal"; Fujitsu; Texas Instruments; the DRAM industry; Qwest's 230 per cent excess capacity; Northwest Airlines' pricing strategy; Airbus' organizational architecture; Microsoft vs. AOL in Internet service; and Amazon's vertical integration into warehousing. The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions underscoring basic principles, as well as over ten discussion questions applying these principles to recent business problems.This second edition also emphasizes the economic principles of the 'new economy,' particularly scalability and network effects. "Managerial Economics" is supported by an instructor's manual and on-line resources for students and instructors.Resumen: Índice: Preface. 1. Introduction to Managerial Economics. Part I: Competitive Markets: 2. Demand. 3. Elasticity. 4. Supply. 5. Competitive Markets. 6. Economic Efficiency. Part II: Market Power: 7. Costs. 8. Monopoly. 9. Pricing Policy. 10. Strategic Thinking. Part III: Imperfect Markets: 11. Externalities. 12. Asymmetric Information. 13. Incentives and Organization. 14. Regulation. Guide to Data Sources. Answers to Progress Checks and Selected Review Questions. Index of Companies and Organizations. Subject Index.Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Fuera de préstamo | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 658.14/.15/PNG/man* Prof. Coronado (Navegar estantería(Abre debajo)) | Texto completo | No para préstamo (Uso restringido) | 374130982x |
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Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions - including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models. Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are: Coca Cola's vertical structure and pricing; Breakeven at the "Asian Wall Street Journal"; Fujitsu; Texas Instruments; the DRAM industry; Qwest's 230 per cent excess capacity; Northwest Airlines' pricing strategy; Airbus' organizational architecture; Microsoft vs. AOL in Internet service; and Amazon's vertical integration into warehousing. The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions underscoring basic principles, as well as over ten discussion questions applying these principles to recent business problems.This second edition also emphasizes the economic principles of the 'new economy,' particularly scalability and network effects. "Managerial Economics" is supported by an instructor's manual and on-line resources for students and instructors.
Índice: Preface. 1. Introduction to Managerial Economics. Part I: Competitive Markets: 2. Demand. 3. Elasticity. 4. Supply. 5. Competitive Markets. 6. Economic Efficiency. Part II: Market Power: 7. Costs. 8. Monopoly. 9. Pricing Policy. 10. Strategic Thinking. Part III: Imperfect Markets: 11. Externalities. 12. Asymmetric Information. 13. Incentives and Organization. 14. Regulation. Guide to Data Sources. Answers to Progress Checks and Selected Review Questions. Index of Companies and Organizations. Subject Index.
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