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1. CEM customer experience management : como optimizar la gestión de la experiencia del cliente / Bernd Schmitt by Schmitt, Bernd Material type Archivo de ordenador; Format: electrónico Publication: México : Mcgraw-hill Interamericana, 2004 Physical description: 242 p. , 23 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SCH/cem] (1),

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2. There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. by Schmitt, Bernd. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Financial Times Prentice Hall, 2004 Physical description: xxxiii, 279, [4] p. : 24 cm. Availability: No items available:

3. Experiential marketing : [cómo conseguir que los clientes identifiquen en su marca sensaciones-sentimientos, pensamientos-actuaciones, relaciones] / Bern H. Schmitt. by Schmitt, Bernd H. Material type Libro; Format: impreso Publication: Barcelona : Deusto, 2006 Physical description: 298 p. ; 24 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SCH/exp] (1),

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