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1. Integrated marketing communications : a systems approach / M. Joseph Sirgy by Sirgy, M. Joseph Material type Libro; Format: impreso Publication: Upper Saddle River, New Jersey : Prentice-Hall, 1998 Physical description: 312 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SIR/int] (1),

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2. New dimensions in marketing-quality-of-life research / edited by M. Joseph Sirgy and A. Coskun Samli   Material type Libro Publication: Westport ; | London : Quorum, 1995 Physical description: xxiv,377p : 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/NEW] (1),

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