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1. Convergence marketing [Recurso electrónico] : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.

Wind, Yoram.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002Other title: Strategies for reaching the new hybrid consumer.Online access: Texto completo Availability: No items available

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2. The power of impossible thinking [Recurso electrónico] : transform the business of your life and the life of your business / Yoram (Jerry) Wind, Colin Crook, with Robert Gunther.

Wind, Yoram.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Wharton School Pub., c2005Online access: Texto completo Availability: No items available

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