Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson, A.J. Strickland, John E. Gamble
Tipo de material:
TextoDetalles de publicación: Boston : McGraw-Hill, 2008 Edición: 16th ed.Descripción: 1 v., (pag. var.) ; 26 cmISBN: 978-0-07-128590-2Tema(s): Strategic planning | Strategic planning -- Case studies | Planificación estratégica | Negocios -- Planificación | Competencia económicaResumen: Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.Resumen: Índice: Part I: Concepts and Techniques for Crafting and Executing Strategy; Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy; Chapter 3: Evaluating a Company's External Environment; Chapter 4: Evaluating a Company's Resources and Competitiveness; Chapter 5: The Five Generic Competitive Strategies Which One to Employ? Chapter 6: Beyond Competitive Strategy - Other Important Strategy Choices/Options; Chapter 7: Strategies for Competing in Foreign Markets; Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations; Chapter 9... Etc.
| Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
|---|---|---|---|---|---|---|---|
| Manuales | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 658.012.2/THO/cra (Navegar estantería(Abre debajo)) | Texto completo | Disponible Ubicación en estantería | Bibliomaps® | 374348472X | ||
| Monografías | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 658.012.2/THO/cra (Navegar estantería(Abre debajo)) | Texto completo | Prestado | 31/01/2025 | 3743484784 |
Índice
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Índice: Part I: Concepts and Techniques for Crafting and Executing Strategy; Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy; Chapter 3: Evaluating a Company's External Environment; Chapter 4: Evaluating a Company's Resources and Competitiveness; Chapter 5: The Five Generic Competitive Strategies Which One to Employ? Chapter 6: Beyond Competitive Strategy - Other Important Strategy Choices/Options; Chapter 7: Strategies for Competing in Foreign Markets; Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations; Chapter 9... Etc.
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