Designing with Data : improving user experience with A/B testing / Rochelle King, Elizabeth F. Churchill & Caitlin Tan
Tipo de material: TextoDetalles de publicación: Sebastopol : O'Reilly, 2017 Descripción: XXVII, 337 p. ; 23 cmISBN: 9781449334833Tema(s): Bases de datos -- GestiónResumen: Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, youâll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.Want to determine if a new color will improve your websiteâs overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.Get best practices for analyzing and applying user data when making design decisionsLearn different approaches to data-informed designUnderstand potential pitfalls when relying on dataGet an insiderâs view of how to make data-driven decisionsTipo de ítem | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Monografías | 02. BIBLIOTECA CAMPUS PUERTO REAL | 681.3.07/KIN/des (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3744377364 |
Bibliografía
Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, youâll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.Want to determine if a new color will improve your websiteâs overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.Get best practices for analyzing and applying user data when making design decisionsLearn different approaches to data-informed designUnderstand potential pitfalls when relying on dataGet an insiderâs view of how to make data-driven decisions
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