Social marketing in the 21st century / Alan R. Andreasen.
Tipo de material:
TextoDetalles de publicación: Thousand Oaks, Calif. : SAGE Publications, c2006. Descripción: xi, 264 p. : ill. ; 24 cmISBN: 141291633X (cloth); 9781412916332 (cloth); 1412916348 (pbk.); 9781412916349 (pbk.)Tema(s): Social marketing | Marketing socialClasificación CDD: 361/.0068/8
Contenidos:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
| Tipo de ítem | Biblioteca de origen | Signatura | URL | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
|---|---|---|---|---|---|---|---|
| Monografías | 01. BIBLIOTECA CAMPUS JEREZ | Mer-327 (Navegar estantería(Abre debajo)) | Texto completo | Prestado | 31/01/2024 | 3741991776 |
Total de reservas: 0
Includes bibliographical references (p. 237-252) and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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