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1. Advertising research : theory and practice / Joel J. Davis by Davis, Joel, Material type Libro; Format: impreso Publication: Upper Saddle River, NJ : Prentice Hall, 1997 Physical description: xxiv, 695 p : 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [659.1/DAV/adv] (1),

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2. In your face [Recurso electrónico] : how American marketing excess fuels anti-Americanism / Johny K. Johansson. by Johansson, Johny K. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Financial Times Prentice Hall, 2004 Physical description: xviii, 206 p. ; 24 cm. Availability: No items available:

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