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1. The marketing of services / Donald W. Cowell

Cowell, Donald W | Chartered Institute of Marketing | CAM Foundation.

Material type: book Book Publisher: London : Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/COW/mar.

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2. Behavioural aspects of marketing / Keith C. Williams

Williams, Keith C | Chartered Institute of Marketing | CAM Foundation.

Material type: book Book Publisher: London : Heinemann Profesional Publishing, 1981 (1990 imp.)Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/WIL/beh.

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