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41. Investigación de mercados / David A. Aaker, George S. Day by Aaker, David A. Material type Libro; Format: impreso Publication: México [etc.] : McGraw-Hill, 1989 Physical description: 715 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/AAK/inv] (3), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/AAK/inv] (1),

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42. Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt by Hunt, Shelby D. Material type Libro; Format: impreso Publication: Cincinnati, OH : South-Western Pub. Co, 1991 Physical description: x, 499 p : 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HUN/mod] (1),

43. Mercadeo : un enfoque gerencial / William H. Cunningham, Isabella C.M. Cunningham, Eduardo López Ballori by Cunningham, William H. Material type Libro; Format: impreso Publication: Glenview, Illinois : Scott, Foresman and Company, 1990 Physical description: 785 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CUN/mer] (1),

44. Marketing strategy : customer and competition / Steven P. Schnaars by Schnaars, Steven P. Material type Libro; Format: impreso Publication: New York : The Free Press, 1998 Physical description: 216 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SCH/mar] (1),

45. Marketing / G. B. Giles by Giles, G. B. Material type Libro; Format: impreso Publication: London : MacDonald & Evans, 1976 Physical description: 204 p. ; 19 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/GIL/mar] (1),

46. The handbook of international direct marketing / edited by Adam Baines   Material type Libro; Format: impreso Publication: London : Kogan Page, 1992 Physical description: 320 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HAN] (1),

47. Packaging in the marketing mix / Peter Danton de Rouffignac by Danton de Rouffignac, Peter Material type Libro; Format: impreso Publication: Oxford : Butterworth-Heinemann, 1990 Physical description: xi,140p ; 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DAN/pac] (1),

48. The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald by Mac Donald, Malcolm, Material type Libro Publication: Oxford : Butterworth-Heinemann, 1991 Physical description: vii,268p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAC/mar] (1),

49. Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura by Wedel, Michel Material type Libro; Format: impreso Publication: Boston : Kluwer Academic, 1998 Physical description: 378 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WED/mar] (1),

50. Marketing public relations : the hows that make it work / Rene A. Henry Jr by Henry, Rene A. Material type Libro; Format: impreso Publication: Ames : Iowa State University Press, 1995 Physical description: xiv, 281 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [659.4/HEN/mar] (1),

51. Strategic market planning / Robert J. Hamper, L. Sue Baugh by Hamper, Robert J. Material type Libro; Format: impreso Publication: Lincolnwood, Illinois : NTC Business Books, 1990 Physical description: 254 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HAM/str] (1),

52. Marketing strategies for growth in uncertain times / Allan J. Magrath by Magrath, Allan J. Material type Libro; Format: impreso Publication: Chicago : American Marketing Association, 1995 Physical description: 192 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAG/mar] (1),

53. New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson by Wilson, Aubrey Material type Libro; Format: impreso Publication: Lincolnwood, Illinois : NTC Business Books, 1992 Physical description: 231 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WIL/new] (1),

54. The Marketing of library and information services 2 / edited by Blaise Cronin   Material type Libro Publication: London : Aslib, 1992 Physical description: xiii,604 p. : 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [03/3-001] (1),

55. Marketing in fisheries and aquaculture / Ian Chaston by Chaston, Ian Material type Libro Publication: Farnham, Surrey : Fishing News Books, 1983 Physical description: 143p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CHA/mar] (1), 02. BIBLIOTECA CAMPUS PUERTO REAL [639.2/CHA/mar] (1), 02. BIBLIOTECA CAMPUS PUERTO REAL [Depósito - 639.2/CHA/mar] (1), 02. BIBLIOTECA CAMPUS PUERTO REAL [639.2/CHA/mar] (1),

56. Marketing / compiled by Richard Schwindt   Material type Libro; Format: impreso Publication: Durham : Eno River, 1990 Physical description: 315 p. ; 22 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAR] (1),

57. Marketing to older consumers : a handbook of infortion for strategy development / George P. Moschis by Moschis, George P. Material type Libro; Format: impreso Publication: Wesport, Connecticut [etc.] : Quorum Books, 1992 Physical description: 338 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MOS/mar] (1),

58. New dimensions in marketing-quality-of-life research / edited by M. Joseph Sirgy and A. Coskun Samli   Material type Libro Publication: Westport ; | London : Quorum, 1995 Physical description: xxiv,377p : 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/NEW] (1),

59. Event & entertainment marketing / Barry Avrich by Avrich, Barry Material type Libro; Format: impreso Publication: Chicago : Probus, 1994 Physical description: 249 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/AVR/eve] (1),

60. Marketing japanese style / Paul Herbig by Herbig, Paul A. Material type Libro Publication: Westport, Conn. ; | London : Quorum Books, 1995 Physical description: x,295p ; 25cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HER/mar] (1),

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