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1.
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The strategy and tactics of pricing :
a guide to profitable decision making /
Thomas T.Nagle and Reed K.Holden
by Nagle, Thomas T.
Libro; Format: impreso
Publication:
Englewood Cliffs, New Jersey :
Prentice-Hall,
1995
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[338.5/NAG/str]
(1),
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2.
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Market segmentation :
astep-by-step approach to creating profitable market segments /
Malcolm McDonald and Ian K. Dunbar
by McDonald, Malcolm,
Libro
Publication:
London :
MacMillan,
1995
Physical description:
271 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/MCD/mar]
(1),
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3.
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Marketing public relations :
the hows that make it work /
Rene A. Henry Jr
by Henry, Rene A.
Libro; Format: impreso
Publication:
Ames :
Iowa State University Press,
1995
Physical description:
xiv, 281 p ;
24 cm
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[659.4/HEN/mar]
(1),
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4.
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Marketing strategies for growth in uncertain times /
Allan J. Magrath
by Magrath, Allan J.
Libro; Format: impreso
Publication:
Chicago :
American Marketing Association,
1995
Physical description:
192 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/MAG/mar]
(1),
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5.
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New dimensions in marketing-quality-of-life research /
edited by M. Joseph Sirgy and A. Coskun Samli
Libro
Publication:
Westport ; | London :
Quorum,
1995
Physical description:
xxiv,377p :
24cm
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/NEW]
(1),
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6.
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Marketing japanese style /
Paul Herbig
by Herbig, Paul A.
Libro
Publication:
Westport, Conn. ; | London :
Quorum Books,
1995
Physical description:
x,295p ;
25cm
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/HER/mar]
(1),
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7.
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Acertar a la segunda :
cómo triunfar a partir de un fracaso /
Michael Gershman
by Gershman, Michael
Libro; Format: impreso
Publication:
[Madrid :
Actualidad económica],
1995
Physical description:
3 v.
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/GER/ace]
(5),
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8.
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Marketing estratégico /
Jean-Jacques Lambin
by Lambin, Jean-Jacques
Libro; Format: impreso
Publication:
Madrid [etc.] :
McGraw-Hill,
1995
Physical description:
610 p. :
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/LAM/mar]
(5),
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/LAM/mar]
(1),
03. BIBLIOTECA INGENIERÍA PUERTO REAL
[658.8/LAM/mar]
(3),
03. BIBLIOTECA INGENIERÍA PUERTO REAL
[658.8/LAM/mar]
(1),
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9.
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Diccionario de márketing /
Dionisio Cámara Ibáñez
by Cámara Ibáñez, Dionisio
Libro; Format: impreso
Publication:
Bilbao :
Universidad de Deusto,
1995
Physical description:
695 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8(038)/CAM/dic]
(1),
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10.
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Publicidad, marketing y comunicación :
herramientas para la pequeña empresa /
Víctor Manuel Molero Ayala
by Molero Ayala, Victor Manuel
Libro; Format: impreso
Publication:
Madrid :
Esic,
1995
Physical description:
213 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[659.1/MOL/pub]
(1),
01. BIBLIOTECA CAMPUS JEREZ
[Mer-608]
(1),
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11.
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The marketing casabase :
short examples of marketing practice /
Brian MacNamee and Ray McDonnell
by MacNamee, Brian
Libro; Format: impreso
Publication:
London [etc.] :
Routledge,
1995
Physical description:
272 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/MAC/mar]
(1),
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12.
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Marketing público :
por un gobierno y una administración al servicio del público /
Josep Chias
by Chias, Josep
Libro; Format: impreso
Publication:
Madrid [etc.] :
McGraw-Hill,
1995
Physical description:
187 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/CHI/mar]
(2),
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/CHI/mar]
(1),
06. BIBLIOTECA HUMANIDADES
[658.8/CHI/mar]
(1),
01. BIBLIOTECA CAMPUS JEREZ
[Mer-326]
(1),
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13.
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Marketing para organizaciones no gubernamentales /
Joaquím Camprubí García
by Camprubi García, Joaquím
Libro; Format: impreso
Publication:
Madrid :
Asociación para el Desarrollo Comunitario,
1995
Physical description:
110 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/CAM/mar]
(1),
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/CAM/mar]
(1),
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14.
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Casos de marketing /
Jean-Jacques Lambin
by Lambin, Jean-Jacques
Libro; Format: impreso
Publication:
Madrid [etc.] :
McGraw-Hill,
1995
Physical description:
427 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/LAM/cas]
(1),
08. BIBLIOTECA CAMPUS DE ALGECIRAS
[658.8/LAM/cas]
(1),
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15.
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Cómo lograr el defecto cero en mercadotecnia /
Allan J. Magrath
by Magrath, Allan J.
Libro; Format: impreso
Publication:
México :
Compañía Editorial Continental,
1995
Physical description:
203 p
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[658.8/MAG/com]
(2),
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16.
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Non food alimarket
Revista; Format: impreso
Publication:
Madrid, España :
Publicaciones Alimarket,
1995
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[NON Estante cerrado]
(2),
07. BIBLIOTECA CIENCIAS SOCIALES
[NON]
(20),
07. BIBLIOTECA CIENCIAS SOCIALES
[NON Estan]
(2),
07. BIBLIOTECA CIENCIAS SOCIALES
[NON Estante]
(4),
07. BIBLIOTECA CIENCIAS SOCIALES
[NON Estante cerrado]
(304),
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17.
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BELOW THE LINE.CAMPAÑA :
anuario
Revista; Format: impreso
Publication:
Madrid :
Campaña,
1995
Availability:
Items available:
07. BIBLIOTECA CIENCIAS SOCIALES
[BEL]
(3),
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