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1. The strategy and tactics of pricing : a guide to profitable decision making / Thomas T.Nagle and Reed K.Holden by Nagle, Thomas T. Material type Libro; Format: impreso Publication: Englewood Cliffs, New Jersey : Prentice-Hall, 1995 Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [338.5/NAG/str] (1),

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2. Market segmentation : astep-by-step approach to creating profitable market segments / Malcolm McDonald and Ian K. Dunbar by McDonald, Malcolm, Material type Libro Publication: London : MacMillan, 1995 Physical description: 271 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MCD/mar] (1),

3. Marketing public relations : the hows that make it work / Rene A. Henry Jr by Henry, Rene A. Material type Libro; Format: impreso Publication: Ames : Iowa State University Press, 1995 Physical description: xiv, 281 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [659.4/HEN/mar] (1),

4. Marketing strategies for growth in uncertain times / Allan J. Magrath by Magrath, Allan J. Material type Libro; Format: impreso Publication: Chicago : American Marketing Association, 1995 Physical description: 192 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAG/mar] (1),

5. New dimensions in marketing-quality-of-life research / edited by M. Joseph Sirgy and A. Coskun Samli   Material type Libro Publication: Westport ; | London : Quorum, 1995 Physical description: xxiv,377p : 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/NEW] (1),

6. Marketing japanese style / Paul Herbig by Herbig, Paul A. Material type Libro Publication: Westport, Conn. ; | London : Quorum Books, 1995 Physical description: x,295p ; 25cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HER/mar] (1),

7. Acertar a la segunda : cómo triunfar a partir de un fracaso / Michael Gershman by Gershman, Michael Material type Libro; Format: impreso Publication: [Madrid : Actualidad económica], 1995 Physical description: 3 v. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/GER/ace] (5),

8. Marketing estratégico / Jean-Jacques Lambin by Lambin, Jean-Jacques Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1995 Physical description: 610 p. : Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/LAM/mar] (5), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/LAM/mar] (1), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/LAM/mar] (3), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/LAM/mar] (1),

9. Diccionario de márketing / Dionisio Cámara Ibáñez by Cámara Ibáñez, Dionisio Material type Libro; Format: impreso Publication: Bilbao : Universidad de Deusto, 1995 Physical description: 695 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8(038)/CAM/dic] (1),

10. Publicidad, marketing y comunicación : herramientas para la pequeña empresa / Víctor Manuel Molero Ayala by Molero Ayala, Victor Manuel Material type Libro; Format: impreso Publication: Madrid : Esic, 1995 Physical description: 213 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [659.1/MOL/pub] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-608] (1),

11. The marketing casabase : short examples of marketing practice / Brian MacNamee and Ray McDonnell by MacNamee, Brian Material type Libro; Format: impreso Publication: London [etc.] : Routledge, 1995 Physical description: 272 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAC/mar] (1),

12. Marketing público : por un gobierno y una administración al servicio del público / Josep Chias by Chias, Josep Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1995 Physical description: 187 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CHI/mar] (2), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CHI/mar] (1), 06. BIBLIOTECA HUMANIDADES [658.8/CHI/mar] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-326] (1),

13. Marketing para organizaciones no gubernamentales / Joaquím Camprubí García by Camprubi García, Joaquím Material type Libro; Format: impreso Publication: Madrid : Asociación para el Desarrollo Comunitario, 1995 Physical description: 110 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CAM/mar] (1), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CAM/mar] (1),

14. Casos de marketing / Jean-Jacques Lambin by Lambin, Jean-Jacques Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1995 Physical description: 427 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/LAM/cas] (1), 08. BIBLIOTECA CAMPUS DE ALGECIRAS [658.8/LAM/cas] (1),

15. Cómo lograr el defecto cero en mercadotecnia / Allan J. Magrath by Magrath, Allan J. Material type Libro; Format: impreso Publication: México : Compañía Editorial Continental, 1995 Physical description: 203 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAG/com] (2),

16. Non food alimarket   Material type Revista; Format: impreso Publication: Madrid, España : Publicaciones Alimarket, 1995 Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [NON Estante cerrado] (2), 07. BIBLIOTECA CIENCIAS SOCIALES [NON] (20), 07. BIBLIOTECA CIENCIAS SOCIALES [NON Estan] (2), 07. BIBLIOTECA CIENCIAS SOCIALES [NON Estante] (4), 07. BIBLIOTECA CIENCIAS SOCIALES [NON Estante cerrado] (304),

17. BELOW THE LINE.CAMPAÑA : anuario   Material type Revista; Format: impreso Publication: Madrid : Campaña, 1995 Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [BEL] (3),

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