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1. Marketing / William Zikmund, Michael D'Amico by Zikmund, William G. Material type Libro Publication: New York ; | Chichester : Wiley, 1989 Physical description: xxvi,694p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/ZIK/mar] (1),

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2. Mercadotecnia / William Zikmund, Michael D'Amico by Zikmund, William Material type Libro; Format: impreso Publication: México : Compañía Editorial Continental, 1993 Physical description: 896 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/ZIK/mer] (1),

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