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1. Investigación de mercados / David A. Aaker, George S. Day by Aaker, David A. Material type Libro; Format: impreso Publication: México [etc.] : McGraw-Hill, 1989 Physical description: 715 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/AAK/inv] (3), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/AAK/inv] (1),

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2. Investigación de mercados / David A. Aaker, George S. Day by Aaker, David A. Material type Libro; Format: impreso Publication: México [etc.] : McGraw-Hill, 1986 Physical description: 715 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/AAK/inv] (1),

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