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1. Global marketing management / Warren J. Keegan by Keegan, Warren J. Material type Libro; Format: impreso Publication: Englewood-Cliffs, N.J. ; | London : Prentice-Hall, 1989 Physical description: 783p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KEE/glo] (1),

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2. Marketing internacional / Warren J. Keegan, Mark C. Green ; traducción Miguel Angel Sánchez Carrión. by Keegan, Warren J. Material type Libro; Format: impreso Publication: México : Pearson education, 2009 Physical description: 644 p. : 26 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KEE/mar] (1),

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