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2. Market segmentation : astep-by-step approach to creating profitable market segments / Malcolm McDonald and Ian K. Dunbar by McDonald, Malcolm, Material type Libro Publication: London : MacMillan, 1995 Physical description: 271 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MCD/mar] (1),

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3. Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tideman by McDonald, Malcolm H. B. Material type Libro; Format: impreso Publication: Oxford [etc.] : Butterworth Heinemann, 1996 Availability: No items available:

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