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1. Marketing / William Zikmund, Michael D'Amico by Zikmund, William G. Material type Libro Publication: New York ; | Chichester : Wiley, 1989 Physical description: xxvi,694p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/ZIK/mar] (1),

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2. Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones by Zikmund, William G. Material type Libro; Format: impreso Publication: México: Cengage Learning, 2009 Physical description: XXXIII, 700 p. : 28cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/ZIK/inv] (2),

3. Fundamentos de investigación de mercados / William G. Zikmund ; revisión técnica, Joaquín Aldás Manzano ; [traducido por María Luisa Reyes] by Zikmund, William G. Material type Libro; Format: impreso Publication: Madrid : Thomson-Paraninfo, 2003 Physical description: XVII, 456 p. ; 26 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8.012.4/ZIK/fun] (4),

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