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21. Marketing today / Gordon Oliver by Oliver, Gordon Material type Libro Publication: New York ; | London : Prentice-Hall International, 1990 Physical description: [300]p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/OLI/mar] (1),

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22. Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger by Cundiff, Edward W Material type Libro; Format: impreso Publication: Englewood Cliffs, NJ : Prentice-Hall, 1988 Physical description: p. cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CUN/mar] (1),

23. Success in multi-level marketing / Gini Graham Scott by Scott, Gini Graham Material type Libro; Format: impreso Publication: Englewood Cliffs : Prentice Hall, 1992 Physical description: 357 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SCO/suc] (1),

24. The strategy and tactics of pricing : a guide to profitable decision making / Thomas T.Nagle and Reed K.Holden by Nagle, Thomas T. Material type Libro; Format: impreso Publication: Englewood Cliffs, New Jersey : Prentice-Hall, 1995 Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [338.5/NAG/str] (1),

25. Principles of marketing / Philip Kotler, Gary Armstrong by Kotler, Philip Material type Libro; Format: impreso Publication: Englewood Cliffs,N.J. : Prentice Hall, 1991 Physical description: XXIII,711p. Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [Mer-35] (1),

26. Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond by Abell, Derek F, Material type Libro; Format: impreso Publication: London : Prentice-Hall International, 1979 Physical description: xii, 527 p : 23 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8.012.4/ABE/str] (1),

27. Strategic industrial marketing / Peter M. Chisnall by Chisnall, Peter M. Publication: Hemel Hempstead : Prentice-Hall, 1985 Physical description: T7956 Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CHI] (1),

28. Mercadotecnia en acción : lecturas y casos / David W. Cravens, Robert B. Woodruff by Cravens, Andrew M. Material type Libro; Format: impreso Publication: Argentina : Addison-Wesley Iberoamericana, 1991 Physical description: 4 v Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.6/FOR/mer] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-262] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-263] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-264] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-294] (1),

29. Administración de la mercadotecnia multinacional : lecturas y casos / Robert D Buzzell, John A. Quelch by Buzzell, Robert D. Material type Libro; Format: impreso Publication: Argentina [etc.] : Addison-Wesley Iberoamericana, 1992 Physical description: 505 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BUZ/adm] (1),

30. Strategic marketing problems : cases and comments / [by] Roger A. Kelin [and] Robert A Peterson by Kerin, Roger A. Material type Libro; Format: impreso Publication: Boston ; | London : Allyn and Bacon, 1987 Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KER/str] (1),

31. Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox by Enis, Ben M. Material type Libro; Format: impreso Publication: [Boston] : Allyn and Bacon, 1988 Physical description: xii, 544 p ; 24 cm Availability: No items available:

32. Principles of modern marketing / Stewart W. Husted, Dale L. Varble, James R. Lowry by Husted, Stewart W Material type Libro; Format: impreso Publication: Boston : Allyn and Bacon, 1989 Physical description: xxvii, 722 p : 28 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HUS/pri] (1),

33. Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters by Toyne, Brian Material type Libro; Format: impreso Publication: Boston : Allyn and Bacon, 1989 Physical description: xx, 747 p : 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8.012.4/TOY/glo] (1),

34. Modern marketing communications by Jefkins, Frank Material type Libro Publication: London : Blackie, 1990 Physical description: VIII, 240 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/JEF/mod] (1),

35. Ethics in marketing / N. Craig Smith, John A. Quelch by Smith, N. Craig Material type Libro; Format: impreso Publication: Homewood, Illinois [etc.] : Irwin, 1993 Physical description: 838 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SMI/eth] (1),

36. Marketing / Eric N. Berkowitz ... [et al.]   Material type Libro; Format: impreso Publication: Burr Ridge, Ill : Irwin, 1994 Physical description: xxviii, 787 p : 27 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAR] (1),

37. Market volatility / Robert J. Shiller by Shiller, Robert J Material type Libro; Format: impreso Publication: Cambridge, Mass : MIT Press, 1989 Physical description: xiv, 463 p : 24 cm Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [EF-918] (1),

38. Market segmentation : astep-by-step approach to creating profitable market segments / Malcolm McDonald and Ian K. Dunbar by McDonald, Malcolm, Material type Libro Publication: London : MacMillan, 1995 Physical description: 271 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MCD/mar] (1),

39. The marketing of services / Donald W. Cowell by Cowell, Donald W. Material type Libro Publication: London : Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1990 Physical description: 340p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/COW/mar] (1),

40. Marketing to the retail trade / Geoffrey Randall by Randall, Geoffrey Material type Libro Publication: Oxford : Heinemann Professional on behalf of the Chartered Institute of Marketing, 1990 Physical description: 168p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RAN/mar] (1),

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