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1. Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox by Enis, Ben M. Material type Libro; Format: impreso Publication: [Boston] : Allyn and Bacon, 1988 Physical description: xii, 544 p ; 24 cm Availability: No items available:

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2. Le marketing des produits 'high-tech' : outils d'analyse / Paul Millier by Millier, Paul Material type Libro; Format: impreso Publication: Paris : Les Editions d'Organisation, 1989 Physical description: 250 p ; 24 cm Availability: No items available:

3. Analyse des décisions marketing avec Lotus 1-2-3 / Gary L Lilien by Lilien, Gary L Material type Libro; Format: impreso Publication: Paris : Económica, 1987 Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [INF 244/I] (1),

4. Marketing estratégico / Jean-Jacques Lambin by Lambin, Jean-Jacques Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1995 Physical description: 610 p. : Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/LAM/mar] (5), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/LAM/mar] (1), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/LAM/mar] (3), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/LAM/mar] (1),

5. Nuevo diccionario de marketing / Enrique Ortega Martínez by Ortega Martinez, Enrique Material type Libro; Format: impreso Publication: Madrid : ESIC, 1990 Physical description: 623 p. ; 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8(038)/ORT/nue] (1),

6. Temas de introducción al marketing / Francisco Serrano Gomez by Serrano Gómez, Francisco Material type Libro; Format: impreso Publication: Madrid : ESIC, 1994 Physical description: 392 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SER/tem] (1), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SER/tem] (1), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/SER/tem] (1), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [Depósito-658.8/SER/tem] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-642] (1),

7. El mercado son personas / Josep Chias by Chias, Josep Material type Libro; Format: impreso Publication: Madrid ; | San Juan : McGraw-Hill, 1991 Physical description: xii, 107 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CHI/mer] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-331] (1),

8. Estrategia de marketing industrial / Frederick E. Webster, Jr. by Webster, Frederick E., Material type Libro; Format: impreso Publication: Madrid : Díaz de Santos, 1994 Physical description: 430 p ; 22 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WEB/est] (3), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WEB/est] (4), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WEB/est] (2), 08. BIBLIOTECA CAMPUS DE ALGECIRAS [658.8/WEB/est] (1), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/WEB/est] (3), 01. BIBLIOTECA CAMPUS JEREZ [Mer-434] (1),

9. El cliente es la clave : cómo lograr una ventaja insuperable mediante la satisfacción del cliente / Milind M. Lele, Jagdish N. Sheth by Lele, Milind M Material type Libro; Format: impreso Publication: Madrid : Díaz de Santos, 1989 Physical description: 215 p ; 24 cm Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [248/I] (1),

10. Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker by Stanton, William J. Material type Libro; Format: impreso Publication: Mexico [etc.] : McGraw-Hill, 1992 Physical description: XXXI, 733 p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/STA/fun] (1),

11. Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker by Stanton, William J. Material type Libro; Format: impreso Publication: Mexico [etc.] : McGraw-Hill, 1996 Physical description: XXIX, 885 p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/STA/fun] (1),

12. De Pepsi a Apple / John Sculley,[con la colaboración de] John A. Byrne by Sculley, John Material type Libro; Format: impreso Publication: Barcelona : Ediciones B, 1990 Physical description: 435p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658/SCU/dep] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-84] (1),

13. Curso McGraw-Hill de marketing en 36 horas / Jeffrey L. Seglin by Seglin, Jeffrey L Material type Libro; Format: impreso Publication: Madrid : McGraw-Hill, 1991 Physical description: XIII, 218 p ; 24 cm Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [249/I] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-176] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-633] (1),

14. Errores en el marketing / Robert F. Hartley by Hartley, Robert F. Material type Libro; Format: impreso Publication: Madrid : Paraninfo, 1991 Physical description: 300 p ; 25 cm Availability: No items available:

15. Temas de introducción al marketing / Francisco Serrano Gómez by Serrano Gómez, Francisco Material type Libro; Format: impreso Publication: Madrid : ESIC, 1997 Physical description: 392 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SER/tem] (19), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SER/tem] (5), 08. BIBLIOTECA CAMPUS DE ALGECIRAS [658.8/SER/tem] (3), 08. BIBLIOTECA CAMPUS DE ALGECIRAS [658.8/SER/tem] (1), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/SER/tem] (4), 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/SER/tem] (2), 01. BIBLIOTECA CAMPUS JEREZ [Mer-352] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-652] (1), 01. BIBLIOTECA CAMPUS JEREZ [Manuales - Mer - 6] (3),

16. Data mining techniques : marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff by Berry, Michael J.A. Material type Libro; Format: impreso Publication: New York [etc.] : John Wiley & Sons, 1997 Physical description: X, 454 p. : Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [658.8/BER/dat] (1),

17. Empresas españolas en los mercados internacionales / Rosario García Cruz by García Cruz, Rosario Material type Libro; Format: impreso Publication: Madrid : ESIC, 2000 Physical description: 391 p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [Depósito-658.8/GAR/emp] (1),

18. Logística comercial y empresarial / Ignacio Soret by Soret los Santos, Ignacio Material type Libro; Format: impreso Publication: Madrid : ESIC, 1997 Physical description: 413 p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [339.14/SOR/log] (2),

19. Manual sobre técnicas de implantación y merchandising : sector textil / Ministerio de Comercio, Subsecretaria de Mercado Interior, Instituto de Reforma de las Estructuras Comerciales (IRESCO)   Material type Libro; Format: impreso Publication: Madrid : Iresco, 1976 Physical description: 127 p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [Depósito-658.8/INS/man] (1),

20. El servicio al cliente : guía para mejorar la atención y la asistencia / Malcolm Peel by Peel, Malcolm Material type Libro; Format: impreso Publication: Bilbao [etc.] : Deusto, 1990 Physical description: 204 p. Availability: Items available: 03. BIBLIOTECA INGENIERÍA PUERTO REAL [Depósito-658.8/PEE/ser] (1),

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