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1. Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters by Toyne, Brian Material type Libro; Format: impreso Publication: Boston : Allyn and Bacon, 1989 Physical description: xx, 747 p : 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8.012.4/TOY/glo] (1),

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2. Marketing japanese style / Paul Herbig by Herbig, Paul A. Material type Libro Publication: Westport, Conn. ; | London : Quorum Books, 1995 Physical description: x,295p ; 25cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HER/mar] (1),

3. La nueva competencia : más allá de Teoría Z: el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S.Jatusripitak, traducción, Adriana Arias de Hassan by Kotler, Philip Material type Libro; Format: impreso Publication: Colombia : Editorial Norma, 1987 Physical description: xvii, 370 p : 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [339.137.2/KOT/nue Estante cerrado] (2),

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