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1. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen by Czinkota, Michael R. Material type Libro; Format: impreso Publication: Chicago [etc.] : Dryden Press, 1990 Physical description: XXVIII, 846 p. : 25 cm. + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CZI/int] (1),

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2. Marketing today / Gordon Oliver by Oliver, Gordon Material type Libro Publication: New York ; | London : Prentice-Hall International, 1990 Physical description: [300]p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/OLI/mar] (1),

3. Modern marketing communications by Jefkins, Frank Material type Libro Publication: London : Blackie, 1990 Physical description: VIII, 240 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/JEF/mod] (1),

4. The marketing of services / Donald W. Cowell by Cowell, Donald W. Material type Libro Publication: London : Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1990 Physical description: 340p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/COW/mar] (1),

5. Marketing to the retail trade / Geoffrey Randall by Randall, Geoffrey Material type Libro Publication: Oxford : Heinemann Professional on behalf of the Chartered Institute of Marketing, 1990 Physical description: 168p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RAN/mar] (1),

6. Behavioural aspects of marketing / Keith C. Williams by Williams, Keith C. Material type Libro Publication: London : Heinemann Profesional Publishing, 1981 Physical description: ix,235p : 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WIL/beh] (1),

7. Mercadeo : un enfoque gerencial / William H. Cunningham, Isabella C.M. Cunningham, Eduardo López Ballori by Cunningham, William H. Material type Libro; Format: impreso Publication: Glenview, Illinois : Scott, Foresman and Company, 1990 Physical description: 785 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CUN/mer] (1),

8. Packaging in the marketing mix / Peter Danton de Rouffignac by Danton de Rouffignac, Peter Material type Libro; Format: impreso Publication: Oxford : Butterworth-Heinemann, 1990 Physical description: xi,140p ; 24cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DAN/pac] (1),

9. International agency, distribution and licensing agreements / Richard Christou by Christou, Richard Material type Libro Publication: London : Longman, 1990 Physical description: [400]p ; 24cm Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [M-2215] (1),

10. Marketing / compiled by Richard Schwindt   Material type Libro; Format: impreso Publication: Durham : Eno River, 1990 Physical description: 315 p. ; 22 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAR] (1),

11. Selling the city : marketing approaches in public sector urban planning / G. J. Ashwood and H. Voogd by Ashworth, G. J., Material type Libro Publication: London : Belhaven, 1990 Physical description: xi,177p : 23cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SAH/sel] (1),

12. Estudios de mercado : una introducción a la mercadotecnia / Enrique Ballestero by Ballestero, Enrique Material type Libro; Format: impreso Publication: Madrid : Alianza, 1990 Physical description: 136 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BAL/est] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-8] (1),

13. El márketing-mix : de la selección de los objetivos a la optimización de los medios dentro del plan de márketing / Michel de Chollet by Chollet, Michel de Material type Libro; Format: impreso Publication: Bilbao : Deusto, 1990 Physical description: 311 p ; 24 cm Availability: No items available:

14. La investigación motivacional en márketing y publicidad / Pere Soler by Soler Pujals, Pere Material type Libro; Format: impreso Publication: Madrid : Deusto, 1990 Physical description: 282 p. ; 23 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/SOL/inv] (2), 01. BIBLIOTECA CAMPUS JEREZ [Mer-346] (1),

15. 1992, desafío para el marketing / John A. Quelch, Robert D. Buzzell, Eric R. Salama by Quelch, John A. Material type Libro; Format: impreso Publication: Madrid : Deusto, 1990 Physical description: 399 p. ; 23 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/QUE/199] (1),

16. El plan de Marketing : como realizarlo en la empresa / James C. Makens, supervisión y adaptación Jordi Montaña by Makens, James C. Material type Libro; Format: impreso Publication: Barcelona : Hispano Europea, 1990 Physical description: 288p. ; 21cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAK/pla] (1),

17. Errores en el marketing : aprende de los errores que costaron caro a las grandes empresas / Robert F. Hartley by Hartley, Robert F. Material type Libro; Format: impreso Publication: Madrid : Paraninfo, 1990 Physical description: 300 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HAR/err] (2),

18. Fundamentos de marketing / Ignacio Cruz Roche by Cruz Roche, Ignacio Material type Libro; Format: impreso Publication: Barcelona : Ariel, 1990 Physical description: 285 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CRU/fun] (3), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CRU/fun] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-620] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-635] (1),

19. Marketing / John Stapleton by Stapleton, John Material type Libro; Format: impreso Publication: Madrid : Pirámide, 1990 Physical description: 263 p. ; 20 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/STA/mar] (2),

20. Manual de investigacion comercial / [coordinador] Enrique Ortega Martinez   Material type Libro; Format: impreso Publication: Madrid : Pirámide, 1990 Physical description: 932 p : Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8.012.12/MAN] (5), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8.012.12/MAN] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-664] (1),

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