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1. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor by Kinnear, Thomas C. Material type Libro Publication: New York ; | London : McGraw-Hill, 1991 Physical description: 718 p. ; 24 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/KIN/mar] (1),

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2. An analytical approach to marketing decisions / Robert F. Dyer, Ernest H. Forman by Dyer, Robert F. Material type Libro Publication: Englewood Cliffs, New Jersey [etc.] : Prentice-Hall International, 1991 Physical description: xiii,368p : 24cm + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DYE/ana] (1), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DYE/ana] (1),

3. International marketing strategy / Frank Bradley by Bradley, Frank, Material type Libro Publication: New York ; | London : Prentice Hall International, 1991 Physical description: 554p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/BRA/int] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-7] (1),

4. Industrial marketing : cases and concepts / E. Raymond Corey by Corey, E. Raymond Material type Libro; Format: impreso Publication: Englewood Cliffs. N.J : Prentice Hall, 1991 Physical description: xix, 530 p : 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/COR/ind] (1),

5. Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder by Reeder, Robert R. Material type Libro Publication: Prentice-Hall International, 1991 Physical description: xvi,670p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/REE/ind] (1),

6. Principles of marketing / Philip Kotler, Gary Armstrong by Kotler, Philip Material type Libro; Format: impreso Publication: Englewood Cliffs,N.J. : Prentice Hall, 1991 Physical description: XXIII,711p. Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [Mer-35] (1),

7. Mercadotecnia en acción : lecturas y casos / David W. Cravens, Robert B. Woodruff by Cravens, Andrew M. Material type Libro; Format: impreso Publication: Argentina : Addison-Wesley Iberoamericana, 1991 Physical description: 4 v Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.6/FOR/mer] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-262] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-263] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-264] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-294] (1),

8. Industrial marketing strategy / Frederick E. Webster, jr. by Webster, Frederick E., Jr. Material type Libro; Format: impreso Publication: New York ; | Chichester : John Wiley, 1991 Physical description: 365 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/WEB/ind] (1),

9. Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt by Hunt, Shelby D. Material type Libro; Format: impreso Publication: Cincinnati, OH : South-Western Pub. Co, 1991 Physical description: x, 499 p : 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/HUN/mod] (1),

10. The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald by Mac Donald, Malcolm, Material type Libro Publication: Oxford : Butterworth-Heinemann, 1991 Physical description: vii,268p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/MAC/mar] (1),

11. Le nouveau defi du marketing direct : stratégie et applications pour les entrepises qui gagnent / Chantal & Patrick Ochs by Ochs, Chantal Material type Libro; Format: impreso Publication: Paris : Dunod, 1991 Physical description: 180 p ; 22 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/OCH/nov] (1),

12. Sponsoring et politique de marketing / Patrick Dambron by Dambron, Patrick Material type Libro; Format: impreso Publication: Paris : Editions d'Organisation, 1991 Physical description: 204 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/DAM/spo] (1),

13. Nunca vendas a un extraño / Ramón Guardia by Guardia, Ramón Material type Libro; Format: impreso Publication: Bilbao : Deusto, 1991 Physical description: 311p. ; 27cm. + Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/GUA/nun] (2),

14. Conducta del consumidor y márketing / José Luis León, Elena Olábarri by León, José Luis Material type Libro; Format: impreso Publication: Madrid [etc.] : Deusto, 1991 Physical description: 359 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [339.133/LEO/con Estante cerrado] (1),

15. Imagen didáctica / Joan Costa, Abraham Moles   Material type Libro; Format: impreso Publication: Barcelona : CEAC, 1991 Physical description: 272 p. : Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/IMA] (1),

16. Recursos humanos y marketing interno / Ismael Quintanilla Pardo by Quintanilla Pardo, Ismael Material type Libro; Format: impreso Publication: Madrid : Pirámide, 1991 Physical description: 222 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.012.4/QUI/rec] (2), 02. BIBLIOTECA CAMPUS PUERTO REAL [15/ 42.559] (1), 02. BIBLIOTECA CAMPUS PUERTO REAL [Depósito-Zona de Descanso - 658.3/QUI/rec] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-424] (1),

17. Gestión comercial   Material type Libro; Format: impreso Publication: Madrid : Confederación Española de Organizaciones Empresariales, 1991 Physical description: 338 p. ; 28 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/GES] (1),

18. Marketing internacional / Enrique Gil-Robles Gil-Delgado, José Luis Jerez Riesco by Gil-Robles Gil-Delgado, Enrique Material type Libro; Format: impreso Publication: Madrid : Esic, 1991 Physical description: 166 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/GIL/mar] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-631] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-701] (1),

19. Services marketing / Christopher H. Lovelock by Lovelock, Christopher H. Material type Libro; Format: impreso Publication: London : Prentice-Hall International, 1991 Physical description: xvi,526p Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [Mer-236] (1),

20. El mercado son personas / Josep Chias by Chias, Josep Material type Libro; Format: impreso Publication: Madrid ; | San Juan : McGraw-Hill, 1991 Physical description: xii, 107 p ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/CHI/mer] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-331] (1),

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