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1. Marketing de guerra / Al Ries, Jack Trout by Ries, Al Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1993 Physical description: 140 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RIE/mar] (1), 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RIE/mar] (1),

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2. Posicionamiento / Al Ries y Jack Trout by Ries, Al Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1993 Physical description: 154 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RIE/pos] (3), 01. BIBLIOTECA CAMPUS JEREZ [Mer-179] (1),

3. Las 22 leyes inmutables del marketing / Al Ries y Jack Trout by Ries, Al Material type Libro; Format: impreso Publication: Madrid [etc.] : McGraw-Hill, 1993 Physical description: 163 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RIE/22l] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-490] (1),

4. El nuevo posicionamiento : lo último en la estrategia competitiva más eficaz en el mundo de los negocios / Jack Trout y Steve Rivkin by Trout, Jack Material type Libro; Format: impreso Publication: Madrid : McGraw-Hill, 1998 Physical description: 167 p Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/TRO/nue] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-414] (1),

5. Bottom-up marketing : la táctica dicta la estrategia / Al Ries, Jack Trout by Ries, Al Material type Libro; Format: impreso Publication: Madrid : MaGraw-hill, 1991 Physical description: XX, 155 p. ; 24 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RIE/bot] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-178] (1),

6. La revolución del marketing : la táctica dicta la estrategia / Al Ries, Jack Trout, tr. de la 1 ed. by Ries, Al Material type Libro; Format: impreso Publication: Madrdi : McGraw-Hill, 1989 Physical description: 216 p. ; 22 cm. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/RIE/rev] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-259] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-260] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-261] (1),

7. La guerra de la mercadotecnia / Al Ries, Jack Trout, traducción Maria Teresa Saldivar by Ries, Al Material type Libro; Format: impreso Publication: Méjico, [etc.] : McGraw-Hill, 1986 Physical description: xii,213 p. ; 22 cm Availability: Items available: 01. BIBLIOTECA CAMPUS JEREZ [Mer-241] (1), 01. BIBLIOTECA CAMPUS JEREZ [Mer-242] (1),

8. Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros, Jack Trout , con Raúl Peralba by Trout, Jack. Material type Libro; Format: impreso Publication: Madrid : McGraw-Hill, 2002 Physical description: 182 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/TRO/gra] (1),

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