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1. Modern marketing communications

Jefkins, Frank.

Material type: book Book Publisher: London : Blackie, c1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/JEF/mod.

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2. Convergence marketing [Recurso electrónico] : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.

Wind, Yoram.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002Other title: Strategies for reaching the new hybrid consumer.Online access: Texto completo Availability: No items available

3. Strategies that win sales [Recurso electrónico] : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford.

Marone, Mark D.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago, IL : Dearborn Trade Pub., c2005Online access: Texto completo Availability: No items available

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