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1. Legendary brands [Recurso electrónico] : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.

Vincent, Laurence.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available

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2. There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

Schmitt, Bernd.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Online access: Texto completo Availability: No items available

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