The business of culture : strategic perspectives on entertainment and media / edited by Joseph Lampel, Jamal Shamsie, Theresa K. Lant

Colaborador(es): Lampel, Joseph | Shamsie, Jamal | Lant, Theresa KTipo de material: TextoTextoSeries Organization & ManagementDetalles de publicación: Mahwas, New Jersey : Lawrence Erlbaum, 2005 Descripción: XV, 328 p. : gráf. ; 24 cmISBN: 978-0-8058-5105-2Tema(s): Comunicación en la empresa | ManagementResumen: This book concerns the management of creativity and innovation. It provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts - from a business perspective. The book covers as many industries as possible from many different perspectives, and includes material that is original rather than previously published. In addition, it provides a variety of frameworks for researchers, practitioners, and students trying to gain a better understanding of firms and industries in the "culture" business, but at the same time are useful for individuals who are involved with industries that fall into this narrow definition. "The Business of Culture: Strategic Perspectives on Entertainment and Media" proves to be a useful primer on cultural industries for students and scholars that are engaging in the study and research of this area for the first time.
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Monografías 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS
658.012.45/.46/BUS (Navegar estantería(Abre debajo)) Texto completo Prestado 31/01/2025 3743116824
Fuera de préstamo 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS
658.012.45/.46/BUS *Pr. Ruiz Navarro (Navegar estantería(Abre debajo)) Texto completo No para préstamo (Uso restringido) 3743141767
Fuera de préstamo 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS
658.012.45/.46/BUS Pr. Ruiz Navarro (Navegar estantería(Abre debajo)) Texto completo No para préstamo (Uso restringido) 3742981677
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This book concerns the management of creativity and innovation. It provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts - from a business perspective. The book covers as many industries as possible from many different perspectives, and includes material that is original rather than previously published. In addition, it provides a variety of frameworks for researchers, practitioners, and students trying to gain a better understanding of firms and industries in the "culture" business, but at the same time are useful for individuals who are involved with industries that fall into this narrow definition. "The Business of Culture: Strategic Perspectives on Entertainment and Media" proves to be a useful primer on cultural industries for students and scholars that are engaging in the study and research of this area for the first time.

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