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1.
Brandscendence [Recurso electrónico] : three essential elements of enduring brands / Kevin A. Clark.

by Clark, Kevin A.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago, IL : Dearborn Trade Pub., c2004Online access: Texto completo Availability: No items available

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2.
Legendary brands [Recurso electrónico] : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.

by Vincent, Laurence.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available

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3.
Defending the brand [Recurso electrónico] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968-.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : American Management Association, c2004Online access: Texto completo Availability: No items available

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4.
There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

by Schmitt, Bernd.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Online access: Texto completo Availability: No items available

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5.
Fame & fortune [Recurso electrónico] : how successful companies build winning reputations / Charles J. Fombrun, Cees B.M. van Riel.

by Fombrun, Charles J.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education, c2004Other title: Fame and fortune.Online access: Texto completo Availability: No items available

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6.
Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein.

by Schaefer, Wolfgang | Kuehlwein, J. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : KoganPage, 2015Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (3). Location(s): Mer-884.

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7.
Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David A. Aaker ; prólogo de Roberto Álvarez del Blanco ; traducción Roberto Álvarez del Blanco, Valentí Camps.

by Aaker, David A | Álvarez del Blanco, Roberto | Camps, Valentí.

Edition: 1a edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : : Colección Management Deusto : : Ediciones Deusto,, 2007Availability: No items available

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