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1. Modern marketing communications by Jefkins, Frank Material type Libro Publication: London : Blackie, 1990 Physical description: VIII, 240 p. Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [658.8/JEF/mod] (1),

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2. Convergence marketing [Recurso electrónico] : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by Wind, Yoram. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Financial Times Prentice Hall, 2002 Physical description: xxviii, 336 p. : 24 cm. Availability: No items available:

3. Strategies that win sales [Recurso electrónico] : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford. by Marone, Mark D. Material type Libro; Format: electrónico Publication: Chicago, IL : Dearborn Trade Pub., 2005 Physical description: xxi, 249 p. : 24 cm. Availability: No items available:

4. Pentacom : communication marketing b-to-c et b-to-b, corporate, digitale et responsable / Philippe Malaval, Jean-Marc Décaudin, Guilllaume Devianne ; avec la collaboration de Christophe Bénaroya ... [et al.] by Malaval, Philippe Material type Libro; Format: impreso Publication: [Montreuil] : Pearson, 2016 Physical description: XXX, 522 p. ; 23 cm. Availability: Items available: 06. BIBLIOTECA HUMANIDADES [659.1/MAL/pen] (1),

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