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1. Relevance regained : from top-down control to bottom-up empowerment / H. Thomas Johnson by Johnson, H. Thomas, Material type Libro; Format: impreso Publication: New York : Free Press, 1992 Physical description: xi, 228 p : 25 cm Availability: Items available: 07. BIBLIOTECA CIENCIAS SOCIALES [65.012.4/JOH/rel] (1),

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2. When customers talk [Recurso electrónico] : --turn what they tell you into sales / T. Scott Gross & BIGresearch. by Gross, T. Scott. Material type Libro; Format: electrónico Publication: Chicago : Dearborn Trade Pub., 2005 Physical description: xi, 207 p. ; 23 cm. Availability: No items available:

3. Legendary brands [Recurso electrónico] : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent. by Vincent, Laurence. Material type Libro; Format: electrónico Publication: Chicago : Dearborn Trade Pub., 2002 Physical description: x, 321 p. : 24 cm. Availability: No items available:

4. Customer satisfaction [Recurso electrónico] : practical tools for building important relationships / Dru Scott. by Scott, Dru. Material type Libro; Format: electrónico Publication: Menlo Park, Calif. : Crisp Publications, 2000 Physical description: viii, 118 p. : 26 cm. Availability: No items available:

5. The CRM handbook [Recurso electrónico] : a business guide to customer relationship management / Jill Dychâe. by Dychâe, Jill. Material type Libro; Format: electrónico Publication: Boston : Addison Wesley, 2002 Physical description: xxiv, 307 p. : 24 cm. Availability: No items available:

6. Quality customer service [Recurso electrónico] : how to win with the customer / William B. Martin. by Martin, William B. Material type Libro; Format: electrónico Publication: Menlo Park, CA : Crisp Publications, 2001 Physical description: viii, 110 p. : 26 cm. Availability: No items available:

7. There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. by Schmitt, Bernd. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Financial Times Prentice Hall, 2004 Physical description: xxxiii, 279, [4] p. : 24 cm. Availability: No items available:

8. Who stole my customer?? [Recurso electrónico] : winning strategies for creating and sustaining customer loyalty / Harvey Thompson. by Thompson, Harvey. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Pearson Prentice Hall, 2004 Physical description: xiv, 210 p. : 24 cm. Availability: No items available:

9. Everyone is a customer [Recurso electrónico] : a proven method for measuring the value of every relationship in the era of collaborative business / Jeffrey Shuman and Janice Twombly, with David Rottenberg. by Shuman, Jeffrey C., Material type Libro; Format: electrónico Publication: [Chicago, IL] : Dearborn Trade Publishing, 2002 Physical description: xxiii, 210 p. : 24 cm. Availability: No items available:

10. Accelerating customer relationships [Recurso electrónico] : using CRM and relationship technologies / Ronald S. Swift. by Swift, Ronald S. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Prentice Hall PTR, 2000 Physical description: xxi, 480 p. : 25 cm. Availability: No items available:

11. From selling to serving [Recurso electrónico] : the essence of client creation / Lou Cassara. by Cassara, Lou. Material type Libro; Format: electrónico Publication: Chicago, IL : Dearborn Trade Publishing, 2004 Physical description: xxii, 240 p. : 24 cm. Availability: No items available:

12. The relationship advantage [Recurso electrónico] : become a trusted advisor and create clients for life / Tom Stevenson & Sam Barcus. by Stevenson, Tom, Material type Libro; Format: electrónico Publication: Chicago : Dearborn, 2003 Physical description: xvi, 248 p. : 24 cm. Availability: No items available:

13. The customer differential [Recurso electrónico] : the complete guide to implementing customer relationship management / Melinda Nykamp. by Nykamp, Melinda. Material type Libro; Format: electrónico Publication: New York : AMACOM, 2001 Physical description: x, 212 p. : 24 cm. Availability: No items available:

14. Beyond selling value [Recurso electrónico] : a proven process to avoid the vendor trap / Mark Shonka, Dan Kosch. by Shonka, Mark. Material type Libro; Format: electrónico Publication: Chicago : Dearborn Trade Pub., 2002 Physical description: xvi, 283 p. : 23 cm. Availability: No items available:

15. Creating customer evangelists [Recurso electrónico] : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba. by McConnell, Ben. Material type Libro; Format: electrónico Publication: Chicago : Dearborn Trade Pub., 2003 Physical description: x, 214 p. : 24 cm. Availability: No items available:

16. HR from the heart [Recurso electrónico] : inspiring stories and strategies for building the people side of great business / Libby Sartain with Martha I. Finney. by Sartain, Libby, Material type Libro; Format: electrónico Publication: New York : AMACOM, 2003 Physical description: xviii, 253 p. ; 24 cm. Availability: No items available:

17. Beyond customer service, revised [Recurso electrónico] / Richard F. Gerson. by Gerson, Richard F. Material type Libro; Format: electrónico Publication: Menlo Park, Calif. : Crisp Publications, 1998 Physical description: 108 p. : 26 cm. Availability: No items available:

18. Strategies that win sales [Recurso electrónico] : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford. by Marone, Mark D. Material type Libro; Format: electrónico Publication: Chicago, IL : Dearborn Trade Pub., 2005 Physical description: xxi, 249 p. : 24 cm. Availability: No items available:

19. Managing quality customer service [Recurso electrónico] : a practical guide for establishing a service operation / William B. Martin. by Martin, William B. Material type Libro; Format: electrónico Publication: Los Altos, Calif. : Crisp, 1989 Physical description: viii, 94 p. : Availability: No items available:

20. CRM automation [Recurso electrónico] / Barton J. Goldenberg. by Goldenberg, Barton J. Material type Libro; Format: electrónico Publication: Upper Saddle River, NJ : Prentice Hall PTR, 2002 Physical description: xxiv, 294 p. : 24 cm. Availability: No items available:

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