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1. Relevance regained : from top-down control to bottom-up empowerment / H. Thomas Johnson

Johnson, H. Thomas, 1938-.

Material type: book Book; Format: print Publisher: New York : Free Press, 1992Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 65.012.4/JOH/rel.

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2. When customers talk [Recurso electrónico] : --turn what they tell you into sales / T. Scott Gross & BIGresearch.

Gross, T. Scott.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2005Online access: Texto completo Availability: No items available

3. Legendary brands [Recurso electrónico] : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.

Vincent, Laurence.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available

4. Customer satisfaction [Recurso electrónico] : practical tools for building important relationships / Dru Scott.

Scott, Dru.

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Menlo Park, Calif. : Crisp Publications, c2000Online access: Texto completo Availability: No items available

5. The CRM handbook [Recurso electrónico] : a business guide to customer relationship management / Jill Dychâe.

Dychâe, Jill.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston : Addison Wesley, c2002Online access: Texto completo Availability: No items available

6. Quality customer service [Recurso electrónico] : how to win with the customer / William B. Martin.

Martin, William B.

Edition: 4th ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Menlo Park, CA : Crisp Publications, c2001Online access: Texto completo Availability: No items available

7. There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

Schmitt, Bernd.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Online access: Texto completo Availability: No items available

8. Who stole my customer?? [Recurso electrónico] : winning strategies for creating and sustaining customer loyalty / Harvey Thompson.

Thompson, Harvey.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Other title: Winning strategies for creating and sustaining customer loyalty.Online access: Texto completo Availability: No items available

9. Everyone is a customer [Recurso electrónico] : a proven method for measuring the value of every relationship in the era of collaborative business / Jeffrey Shuman and Janice Twombly, with David Rottenberg.

Shuman, Jeffrey C, 1945-.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: [Chicago, IL] : Dearborn Trade Publishing, 2002Online access: Texto completo Availability: No items available

10. Accelerating customer relationships [Recurso electrónico] : using CRM and relationship technologies / Ronald S. Swift.

Swift, Ronald S.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall PTR, c2000Online access: Texto completo Availability: No items available

11. From selling to serving [Recurso electrónico] : the essence of client creation / Lou Cassara.

Cassara, Lou.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago, IL : Dearborn Trade Publishing, c2004Online access: Texto completo Availability: No items available

12. The relationship advantage [Recurso electrónico] : become a trusted advisor and create clients for life / Tom Stevenson & Sam Barcus.

Stevenson, Tom, 1943-.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn, c2003Online access: Texto completo Availability: No items available

13. The customer differential [Recurso electrónico] : the complete guide to implementing customer relationship management / Melinda Nykamp.

Nykamp, Melinda.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c2001Online access: Texto completo Availability: No items available

14. Beyond selling value [Recurso electrónico] : a proven process to avoid the vendor trap / Mark Shonka, Dan Kosch.

Shonka, Mark.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2002Online access: Texto completo Availability: No items available

15. Creating customer evangelists [Recurso electrónico] : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.

McConnell, Ben.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2003Online access: Texto completo Availability: No items available

16. HR from the heart [Recurso electrónico] : inspiring stories and strategies for building the people side of great business / Libby Sartain with Martha I. Finney.

Sartain, Libby, 1954-.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c2003Online access: Texto completo Availability: No items available

17. Beyond customer service, revised [Recurso electrónico] / Richard F. Gerson.

Gerson, Richard F.

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Menlo Park, Calif. : Crisp Publications, c1998Online access: Texto completo Availability: No items available

18. Strategies that win sales [Recurso electrónico] : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford.

Marone, Mark D.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago, IL : Dearborn Trade Pub., c2005Online access: Texto completo Availability: No items available

19. Managing quality customer service [Recurso electrónico] : a practical guide for establishing a service operation / William B. Martin.

Martin, William B.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: Los Altos, Calif. : Crisp, c1989Online access: Texto completo Availability: No items available

20. CRM automation [Recurso electrónico] / Barton J. Goldenberg.

Goldenberg, Barton J.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall PTR, c2002Online access: Texto completo Availability: No items available

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