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1.
El beneficio de compartir valores : marketing social corporativo, una nueva estrategia para diferenciar marcas Ramón Guardia Massó

by Guardia Massó, Ramón.

Material type: Text Text; Format: print Publisher: Bilbao : Deusto, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1), 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): 658.8/GUA/ben, Mer-485.

2.
Marketing social : estrategias para cambiar la conducta pública / Philip Kotler,Eduardo L.Roberto

by Kotler, Philip | Roberto, Eduardo L.

Material type: Text Text; Format: print Publisher: Madrid : Díaz de Santos, cop.1992Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (3), 01. BIBLIOTECA CAMPUS JEREZ (1). Checked out (1). Location(s): 658.8/KOT/mar, Mer-613.

3.
Social marketing: : improving the quality of life / Philip Kotler, Roberto Net, Nancy Lee.

by Kotler, Philip | Net, Roberto [] | Lee, Nancy [].

Material type: Text Text; Literary form: Not fiction Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-717.

4.
Marketing socioambiental : estrategias para la gestión de espacios naturales y especies protegidas / Juan José Mier-Terán Franco.

by Mier-Terán Franco, Juan José.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Saarbrücken (Alemania) : Editorial Académica Española, 2011Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-788.

5.
Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

by Goldberg, Marvin E | Fishbein, Martin | Middlestadt, Susan E.

Material type: Text Text; Format: print Publisher: New Jersey : Lawrence Erlbaum Associates, 1997Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1), 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): 658.8/SOC, Mer-506.

6.
De la emoción a la compra : por qué y cómo compramos / Estefanía Yagüez Lorenzo y María Jesús Merino Sanz (coordinadoras)

by Yágüez Lorenzo, Estefanía [coordinador] | Merino, María Jesús [coordinador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC, 2021Availability: Items available for loan: 00. BIBLIOTECA CAMPUS DE ALGECIRAS (1). Location(s): 658.8/YAG/de.

7.
Social marketing : why should the devil have all the best tunes? / Gerard Hastings.

by Hastings, Gerard.

Edition: 1ª ed., 1ª reimp.Material type: Text Text Publisher: Oxford [etc.] : Butterworth-Heinemann , 2008Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Checked out (1). Location(s): 658.8/HAS/soc.

8.
Up and out of poverty : the social marketing solution / Philip Kotler and Nancy R. Lee.

by Kotler, Philip | Lee, Nancy R [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New Jersey (USA) : Wharton School Publishing, 2009Availability: No items available Checked out (1).

9.
Marketing y sociedad : aplicaciones sectoriales del marketing no lucrativo / Juan Miguel Rey Pino, Ana Isabel Polo Peña (coords.)

by Rey Pino, Juan Miguel [coordinador] | Polo Peña, Ana Isabel [coordinador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Granada : Editorial Universidad de Granada, 2013Availability: No items available Checked out (1).

10.
Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith

by Mohr, Doug McKenzie | Smith, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gabriola Island (Canada) : New Society Publishers, cop. 1999Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-672.

11.
Gestión del marketing social / Antonio Leal Jiménez

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print Publisher: Madrid [etc.]: McGraw Hill, 2000Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (6), 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (10), 06. BIBLIOTECA HUMANIDADES (1). Location(s): Mer-535, 658.8/LEA/ges, 658.8/LEA/ges.

13.
Marketing social change : changing behavior to promote health, social development and the environment / Alan R. Andreasen

by Andreasen, Alan R.

Material type: Text Text; Literary form: Not fiction Publisher: San Francisco: Jossey Bass, 1995Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): Mer-656.

14.
Social marketing in the 21st century / Alan R. Andreasen.

by Andreasen, Alan R, 1934-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2006Availability: No items available Checked out (1).

15.
La ética de las ONGD y la lógica mercantil / Luis Nieto Pereira (coord.) ; Adolfo Rodríguez Gil ... [et al.]

by Rodríguez Gil, Adolfo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Icaria, 2002Availability: Items available for loan: 03. BIBLIOTECA INGENIERÍA PUERTO REAL (1). Location(s): 174/ETI.

16.
On social marketing and social change : selected readings 2005-2009 / R. Craig Lefebvre.

by Lefebvre, R. Craig.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [S.l. : CreateSpace], c2010Online access: Original blog Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-374.

17.
Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr.

by McKenzie-Mohr, Doug, 1959-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gabriola Island, BC : New Society Publishers, c2011Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Checked out (1). Location(s): Mer-343.

18.
Marketing político / Francisco Javier Barranco Saiz.

by Barranco Saiz, Francisco Javier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pirámide : ESIC , D.L.2003Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): MC-43.

19.
Marketing político / Francisco Javier Barranco Saiz.

by Barranco Saiz, Francisco Javier.

Edition: [2ª ed.]Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Madrid : Pirámide, 2007Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Checked out (1). Location(s): Mer-737.

20.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

by Kotler, Philip | Lee, Nancy, 1932-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage Publications, c2008Availability: No items available Checked out (1).

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