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1.
International marketing strategy

by Thorelli, Hans B | Cavusgil, S. Tamer.

Edition: 3rd ed. / edited by Hans B. Thorelli, S. Tamer CavusgilMaterial type: Text Text Publisher: Oxford : Pergamon, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/INT.

2.
Marketingtheorie; verhaltensorientierte Erklärungen von Marktreaktionen / Hrsg. von Werner Kroeber-Riel.

by Kroeber-Riel, Werner.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Köln, Kiepenheuer & Witsch [1972]Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/KRO/mar.

3.
Marketing

Material type: Text Text; Format: print Publisher: [Barcelona] : Euroliber, 1994Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (4). Location(s): 658.8/MAR.

4.
Marketing : the core / Roger A. Kerin, Steven W. Hartley.

by Kerin, Roger A | Hartley, Steven W.

Edition: 9th ed.Material type: Text Text; Literary form: Publisher: Boston [etc.] : McGraw-Hill, 2021Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-960.

5.
La gestión del marketing directo / Félix Cuesta ; prólogo de Santiago García Echevarría

by Cuesta Fernández, Félix | García Echevarría, Santiago [prologuista].

Material type: Text Text; Format: print Publisher: Madrid : McGraw-Hill, D.L. 1997Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-971.

6.
El marketing como arma competitiva : como asignar prioridades a los recursos comerciales/ Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (3), 00. BIBLIOTECA CAMPUS DE ALGECIRAS (1). Location(s): 658.8/ALF/mar, 658.8/ALF/mar.

7.
Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera

by Lambin, Jean-Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Checked out (1). Location(s): 658.8/LAM/cas.

8.
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder

by Reeder, Robert R | Brierty, Edward G | Reeder, Betty H.

Edition: 2nd ed.Material type: Text Text Publisher: Prentice-Hall International, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/REE/ind.

9.
New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson

by Wilson, Aubrey.

Material type: Text Text; Format: print Publisher: Lincolnwood, Illinois : NTC Business Books, 1992Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/WIL/new.

10.
Strategic marketing problems : cases and comments / [by] Roger A. Kelin [and] Robert A Peterson

by Kerin, Roger A | Peterson, Robert A.

Edition: 4th ed.Material type: Text Text; Format: print Publisher: Boston ; London : Allyn and Bacon, 1987Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/KER/str.

11.
Marketing high technology : an insider's view / William H. Davidow

by Davidow, William H.

Material type: Text Text Publisher: New York : Free Press, c1986Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8/DAV/mar.

12.
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt

by Hunt, Shelby D.

Material type: Text Text; Format: print Publisher: Cincinnati, OH : South-Western Pub. Co, c1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Damaged (2). Location(s): 658.8/HUN/mod.

13.
Los secretos del merchandising activo : o cómo ser el número 1 en el punto de venta / Henrik Salén

by Salén, Henrik.

Material type: Text Text; Format: print Publisher: Madrid : Diaz de Santos, 1994Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Damaged (1). Location(s): Mer-636.

14.
Los principios del marketing : las claves para la gestión comercial y de marketing en la empresa / [realizada por ESIC, bajo la dirección de José María Suárez]

by Suárez Campos, José María.

Material type: Text Text; Format: print Publisher: Madrid : Estructura, 1996Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1), 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): 658.8/PRI, Mer-511.

15.
Construir marcas poderosas / David A. Aaker

by Aaker, David A.

Material type: Text Text; Format: print Publisher: Barcelona : Ediciones 2000, 1996Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (2). Damaged (1). Location(s): 658.8/AAK/con.

16.
Cómo poner precios, presentarlos y defenderlos / John Winkler

by Winkler, John.

Material type: Text Text; Format: print Publisher: Bilbao : Deusto, D.L. 1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Location(s): 658.8.03/WIN/com.

17.
Principios de mercadotecnia / Rayburn D. Tousley, Eugene Clark, Fred E. Clark

by Tousley, Rayburn D | Clark, Eugene | Clark, Fred E | Cantuarias, Roberto.

Edition: 1ª ed. en españolMaterial type: Text Text; Format: print Publisher: México : Unión Tipográfica Editorial Hispano-Americana, cop. 1962Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-181.

18.
Innovaciones en marketing : nuevas perspectivas de beneficios y expansión / Theodore Levitt

by Levitt, Theodore.

Material type: Text Text; Format: print Publisher: Madrid : Castillo, 1965Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): Mer-198.

19.
Fundamentos de marketing / Ignacio Cruz Roche

by Cruz Roche, Ignacio.

Material type: Text Text; Format: print Publisher: Barcelona : Ariel, 1990Availability: Items available for reference: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS [Call number: Pedido cancelado] (2). Location(s): Pedido cancelado.

20.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor

by Kinnear, Thomas C | Taylor, James R.

Edition: 5a edMaterial type: Text Text; Format: print Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS (1). Damaged (1). Location(s): 658.8/KIN/inv.

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